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why has coke stock dropped

by Kaela Kling Published 3 years ago Updated 2 years ago
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Coca-Cola's stock price dropped on Monday after Ronaldo snubbed the company's beverages. The company's decline in market value was an outlier compared to the entire S&P 500, which rose 0.4% on Monday. The broad-based stock market index is up 13% so far this year, compared to Coca-Cola's 0.6% rise in 2021.

Coca-Cola Consolidated (NASDAQ:COKE), the former Coca-Cola Bottling Company, was in free fall on Wednesday after announcing its quarterly results. Indeed, COKE stock closed down 23% after failing to meet earnings per share (EPS) expectations.Feb 23, 2022

Full Answer

Is Coca-Cola (Coke) stock really down 1% today?

Feb 23, 2022 · Investors were clearly displeased by the bottling company’s recent performance, as reflected in its steep decline today. With that said, COKE’s …

Why did Coca-Cola's market value drop by $4 billion?

Jun 16, 2021 · Coca-Cola shares dropped after soccer star Cristiano Ronaldo moved two Coke bottles and gestured for people to drink water at press conference. ... Coca-Cola’s stock price was trading even lower ...

Why did Coke go out of business?

Feb 03, 2021 · Investors had good reasons to be down on Coke's stock in January. The continuing pandemic threat is still pressuring its business, for one. COVID-19 outbreaks forced additional social distancing...

Is Ko stock a Buy despite Coke's massive drop?

Jun 16, 2021 · Coca Cola shares dropped from US$56.10 to US$55.20 in a matter of minutes, wiping out an estimated US$4 billion in market value. The stock recovered some ground in late US trading. Coke benefiting ...

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Are Coke stocks dropping?

Coca-Cola (NYSE: KO) shareholders underperformed a weak market last month as their stock lost 17% compared to a 12.5% drop in the S&P 500, according to data provided by S&P Global Market Intelligence. The decline put Coke about even with broader indexes so far in 2020, down 24% in the first quarter.

Is Coca-Cola stock a good investment?

The company's dividend is arguably its most famous investment trait. Longtime shareholders have enjoyed decades of dividend payments that increase every year. Coca-Cola is a Dividend King that has increased its payout for 60 consecutive years, one of the longest streaks of any public company.Mar 11, 2022

Why is Coke undervalued?

Coca-Cola Co. (KO) shares are overvalued based on current multiples and the recent decline in revenue trends due to socio-demographic shifts in the soft drink market. The company could be worth roughly $40 a share, which is about 13.5 percent cheaper than its current price of around $45.

Is Coca-Cola a high risk stock?

"The Risk Score is a relevant measure for the assessment of a stock attractiveness. The Coca-Cola Company shows a Risk Score of 9.00. 0 corresponds to a very high risk and 10 corresponds to a very low risk."

Who owns the most stock in Coca-Cola?

Berkshire Hathaway, Inc.Top 10 Owners of Coca-Cola CoStockholderStakeShares ownedBerkshire Hathaway, Inc. (Investm...9.23%400,000,000The Vanguard Group, Inc.7.53%326,297,815BlackRock Fund Advisors4.12%178,450,249SSgA Funds Management, Inc.3.94%170,597,9086 more rows

What is the best stock to buy right now?

Top 10 Stocks To Buy Right NowPalo Alto Networks, Inc. (NASDAQ: PANW)Shopify Inc. (NYSE: SHOP)PayPal Holdings, Inc. (NASDAQ: PYPL)Netflix, Inc. (NASDAQ: NFLX)Upstart Holdings, Inc. (NASDAQ: UPST)CrowdStrike Holdings, Inc. (NASDAQ: CRWD)Airbnb, Inc. (NASDAQ: ABNB)Roku, Inc. (NASDAQ: ROKU)More items...•4 days ago

Is Coke still a growth company?

Not only is Coke not a high-growth company, its earnings per share have increased by just 1.4% over the past five years, and its revenue has actually declined over a five-year timeframe .Feb 1, 2022

Is Coca Cola a good long term stock?

Coca-Cola has underperformed its peers and general market in the last decade, and investors should consider total return prospects. For investors in their accumulation phase and not focusing on capital preservation, this stock is not the choice.Jan 22, 2022

What is a fair price for Coca Cola stock?

Coca-Cola's fair value is $63.19.

How much did Coca Cola drop in 2020?

Coca-Cola shares drop $5 billion after Cristiano Ronaldo's gesture to drink water. Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value. Coca-Cola shares dropped from $56.17 to $55.22 after Ronaldo moved two Coke bottles out ...

How much did Ronaldo's gesture cost Coca Cola?

Coca-Cola shares dropped from $56.17 to $55.22 after Ronaldo moved two Coke bottles out of view and picked up a bottle of water before Portugal’s match against Hungary on Monday.

Is Coca Cola sponsoring Euro 2020?

Coca-Cola is one of the sponsors for the UEFA EURO 2020 tournament and a statement from the company reviewed by the Guardian said, “everyone is entitled to their drink preferences.”. A Euro 2020 spokesperson reportedly said , “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conference.".

Investors are worried that the pandemic's business impact might stretch deeper into 2021

Demitri covers consumer goods and media companies for Fool.com, as well as broader moves in the economy. Follow @tmfsigma

What happened

Coca-Cola ( NYSE:KO) shareholders lost ground to a declining market last month. Shares dropped 12% in January compared to a 1% downtick in the S&P 500, according to data provided by S&P Global Market Intelligence.

So what

Investors had good reasons to be down on Coke's stock in January. The continuing pandemic threat is still pressuring its business, for one. COVID-19 outbreaks forced additional social distancing measures in parts of the U.S., Europe, and other key markets last month.

Now what

That quarterly update is set for Feb. 10, and investors are bracing for sales declines of about 5% for the fourth-quarter period. Coke's more focused portfolio, which relies more on away-from-home consumption, should lead it to underperform PepsiCo as it did for most of 2020.

How much did Coca Cola drop?

Coca Cola shares dropped from US$56.10 to US$55.20 in a matter of minutes, wiping out an estimated US$4 billion in market value. The stock recovered some ground in late US trading.

What did Ronaldo say to the journalists after putting the Coke bottles out of sight?

After putting the Coke bottles out of sight, Ronaldo held up a bottle of water and told the assembled journalists that people should just “drink water”. The brutal dis-endorsement from one of the greatest footballers in history and one of the most influential persons on social media had an immediate effect.

Did Coca Cola say everyone is entitled to their drink preferences?

Coca-Cola was forced to issue a statement in response, saying “everyone is entitled to their drink preferences” and “everyone has different tastes and needs”. But there is no doubt Ronaldo’s disapproval will hamper its ongoing recovery efforts.

When will Coke announce its second quarter results?

Investors will get details about the true impact of the pandemic on operating trends when Coke announces its second-quarter results on July 21. But before then, shareholders will be watching Pepsi's report on July 13 for signs of a rebound in the beverage industry.

Is Coca Cola a liability?

Coca-Cola's more beverage-focused portfolio has been a slight liability during the early days of the COVID-19 pandemic. With all types of large gatherings, including sporting events and concerts, canceled, and with restaurants seeing plunging traffic, consumers have far fewer occasions to drink soda.

Why did Coca Cola wake up?

And Coke went woke to convince the wealthy young urban lefties to incorporate its signature products into their lives by joining the cultural revolution.

How much did Coca Cola lose in 2020?

Coca-Cola’s global sales fell 28% in the second quarter of 2020 from $10 billion to $7.15 billion. The corporate giant blamed the pandemic which had shuttered movie theaters and bars, and began cutting its small brands while concentrating on its big signature brands. But Coke was struggling even long before the pandemic.

Why don't brands go broke?

Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business. The big brands that go woke infuriate conservatives because, like Coke, Gillette, or Nike, they have a storied name that seems entwined with America and the success of capitalism.

Why do brands go woke?

Brands go woke because they’re going broke. Daniel Greenfield, a Shillman Journalism Fellow at the Freedom Center, is an investigative journalist and writer focusing on the radical Left and Islamic terrorism. “Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around.

How did Coca Cola chase the Polar Bears?

Coke chased them by going into bottled water and vitamin drinks, but also by shifting away from a family brand once associated with Santa. Santa and the polar bears reflected a Coke that was marketed to children. But fewer parents are comfortable with their children living off soda.

Is Bloomberg fighting coal?

And it should be. Bloomberg isn’t just fighting coal and guns, he’s also spending a fortune pushing his soda ban in cities and states around the country. The soda industry has ramped up spending to defend itself against everything from soda taxes to its links to slave labor.

Referenced Symbols

Shares of Coca-Cola Co. KO dropped 0.38% to $52.51 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index SPX rising 1.18% to 4,019.87 and the Dow Jones Industrial Average DJIA rising 0.52% to 33,153.21. This was the stock's third consecutive day of losses. Coca-Cola Co.

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