Stock FAQs

how to know what a good stock is

by Dr. Velva Cartwright MD Published 3 years ago Updated 2 years ago
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9 Ways to Tell If a Stock is Worth Buying.

  • 1. Price. The first and most obvious thing to look at with a stock is the price. How much will it cost to buy a share of this company?
  • 2. Revenue Growth.
  • 3. Earnings Per Share.
  • 4. Dividend and Dividend Yield.
  • 5. Market Capitalization.

7 things an investor should consider when picking stocks:
  1. Trends in earnings growth.
  2. Company strength relative to its peers.
  3. Debt-to-equity ratio in line with industry norms.
  4. Price-earnings ratio as an indicator of valuation.
  5. How the company treats dividends.
  6. Effectiveness of executive leadership.

Full Answer

How to identify good stocks to buy?

The Technical Summary and Trading Plans for BBY help you determine where to buy, sell, and set risk controls. The data is best used in conjunction with our Market Analysis and Stock Correlation Filters too, because those help us go with the flow of the ...

How do I pick a good stock?

How to Pick the Best Growth Stocks

  • Size, industry growth, and competitive strength are crucial aspects to consider when searching for the best growth stocks. Image source: Getty images. ...
  • Remember that good things come in small packages. ...
  • Search in the right places. ...
  • Focus on competitive strength. ...
  • Premium Investing Services

How can I select good stocks?

Ways to Pick the Best Stocks for Day Trading

  • I will only trade 5 stocks – 1 at a time until comfortable
  • Price between $20 and $40
  • Average 30-day volume of between 1 and 2 million shares
  • Medium degree of volatility
  • No biotech stocks (high intraday volatility)
  • I will study my 5 stocks each night at multiple time frames
  • Perhaps following S&P Futures

How to find good stocks to invest in?

What Is the Risk in Trading Penny Stocks?

  • Limited Liquidity. Large businesses tend to be very liquid, with many shares being bought and sold all the time. ...
  • Companies Are Unknown. Alongside having few shares, several penny stocks come from companies with little to no track record.
  • Fraud. ...
  • Small Market Capitalization. ...
  • Penny Stocks Are Volatile. ...
  • Lack of Standards. ...
  • Bid vs. ...

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How to evaluate a stock?

To evaluate a stock, review its performance against a benchmark. You may be satisfied with a stock that generated an 8% return over the past year, but what if the rest of the market is returning a few times that amount? Take the time to compare the stock’s performance with different market indexes, such as the Dow Jones Industrial Average, the S&P 500, or the NASDAQ Composite. These indexes can act as the benchmark against which to compare your own investments' performance. 1 

What is the purpose of looking at the change in a stock price?

Looking at the change in a stock's price by itself is a naive way to evaluate the performance of a stock. Everything is relative, and so that return must be compared to make a proper evaluation. In addition to looking at a company’s total returns, comparing them to the market and weighing them relative to competitors within the company's industry, there are several other factors to consider in evaluating a stock’s performance.

How to calculate real return?

This is called a real return and can be done simply by subtracting inflation from the annual return of your investment.

Is the S&P 500 a good yardstick?

If you invest in small speculative penny stocks, the S&P 500 will not be the right yardstick, as that contains only large-cap stocks listed on major stock exchanges. You may also want to look at how the economy has done during the same period, how inflation has risen, and other broader economic considerations.

Is a stock outperforming the market?

It could happen that a stock is outperforming the market but is nevertheless underperforming its own industry, so make sure to consider the stock’s performance relative to its primary competitors as well as companies of similar size in its industry.

What does the price of a stock tell you?

Yep, the price of the stock. I know it seems pretty obvious but the stock price can tell you a lot about whether a company is a good buy or not. What you actually want to look at is the price history of the stock.

Where can I find fundamental information about stocks?

Many people are looking for stocks to buy and hold on to, so let’s look at what makes a stock a ‘buy’. One of the best resources I have found online is Zacks.com. Here you can find a ton of fundamental information about a stock, from quarterly earnings reports to how much debt a company has.

Why do internet stocks have a higher P/E?

Many internet and technology stocks tend to have a higher P/E as investors are looking for higher returns down the line. Of course, P/E ratios do and will change. It’s a good practice to keep an eye on the ratio, especially after earnings reports, to see if the stock is still something you’d like in your portfolio.

What causes a stock to move in the opposite direction?

Sometimes that absence of news or even just a rumor can cause a stock to move in the opposite direction you were expecting.

What does it mean when a stock goes down?

If a stock was going down in price it had to mean that it was a terrible company to own. And if I saw the numbers in green, I would almost guarantee you that the stock was a buy. Not anymore.

What do you see when the market goes higher?

If the market went higher, you’ll see the numbers written in green. There might even be a green arrow next to the numbers. Of course on days when the market went down, the numbers are always in red. And yep you guessed it, there’s usually a red arrow right next to the numbers and graph.

Does a stock go up or down?

There isn’t a stock that goes up and never comes down. But there are quite a few stocks that if you look at them over the long run, have pretty much slowly risen in value.

How long does it take to pay back a stock?

The reason for this is simple: A P/E ratio can be thought of as how long a stock will take to pay back your investment if there is no change in the business. A stock trading at $20 per share with earnings of $2 per share has a P/E ratio of 10, which is sometimes seen as meaning that you'll make your money back in 10 years if nothing changes.

What is book value?

The book value usually includes equipment, buildings, land and anything else that can be sold, including stock holdings and bonds. With purely financial firms, the book value can fluctuate with the market as these stocks tend to have a portfolio of assets that goes up and down in value.

Why do investors use the PEG ratio?

Because the P/E ratio isn't enough in and of itself, many investors use the price to earnings growth (PEG) ratio. Instead of merely looking at the price and earnings, the PEG ratio incorporates the historical growth rate of the company's earnings. This ratio also tells you how company A's stock stacks up against company B's stock.

How to calculate PEG ratio?

This ratio also tells you how company A's stock stacks up against company B's stock. The PEG ratio is calculated by taking the P/E ratio of a company and dividing it by the year-over-year growth rate of its earnings. The lower the value of your PEG ratio, the better the deal you're getting for the stock's future estimated earnings.

Why is it important to compare P/E ratios?

The reason for this is simple: A P/E ratio can be thought of as how long a stock will take to pay back your investment if there is no change in the business.

What does a PEG ratio mean?

A PEG of 1 means you're breaking even if growth continues as it has in the past.

Why is a low P/B ratio good?

In either case, a low P/B ratio can protect you— but only if it's accurate. This means an investor has to look deeper into the actual assets making up the ratio.

How to find out about a company's investment?

This information is very easy to find. Using the search engine of your choice, go to the company website and read about them. Then, go to a family member and educate them on your potential investment. If you can answer all of their questions, you know enough.

What does beta tell you about a stock?

A company's beta can tell you much risk is involved with a stock compared to the rest of the market. If you want to park your money, invest in stocks with a high dividend. Although reading them can be complicated, look for some of the most simple cues from charts like the stock's price movement. 1. What Stocks Do.

Why do companies issue dividends?

Dividends mean a lot to many investors because they provide a steady stream of income.

Why is it important to watch high beta stocks?

You have to watch high beta stocks closely because, although they have the potential to make you a lot of money, they also have the potential to take your money. A lower beta means that a stock doesn't react to the S&P 500 movements as much as others. This is known as a defensive stock because your money is much safer.

How to find the P/E of a company?

The P/E can be found by comparing the current market price to the cumulative earnings of the last four quarters. 1 Compare this number to other companies similar to the one you're researching. If your company has a higher P/E than other similar companies, there had better be a reason. If it has a lower P/E but is growing fast, that's an investment worth watching.

How often do retail investors lose money?

But if you want to be a successful investor, it can be really tough. Many retail investors —those who aren't investment professionals—lose money every year.

What is the price to earnings ratio?

Look for the company's price-to-earnings ratio—the current share price relative to its per-share earnings.

How to pick a stock?

Industry can be a great screener when investing. However, when picking individual stocks within that industry, you need to look at where and how the company fits in. How does it fare against its competitors? What is its market share? Is there an advantage that allows it to stand out? These critical questions can help determine whether a company has an edge. To make a fair comparison, line up competitors of the same size or market capitalization and review their earnings and stock performance over a period of time.

How to know if a company is doing something right?

Over time, do the company's profits generally increase? If so, it's a pretty good indication that the company is doing something right. Even small, regular improvement over a long period can be a positive indicator. But earnings growth and value have to go hand in hand for the stock to be worth the investment. You want to look at the company's financial reporting – available on the company's investor relations website – quarter over quarter and on an annual basis, to examine whether revenue and earnings are growing or declining. Companies that show positive earnings growth tend to have financial and operational stability. You also want to research the steps the company is taking to boost earnings. A company that has a proven strategy to increase sales, attract new customers and develop new products could be one worth investing in.

Why do companies pay dividends?

A spike in dividend yield can mean a company is getting desperate and trying to attract or keep investors with that income stream. High dividends could also be an indication that a company isn't investing enough in itself. A company can temporarily or permanently cut its dividend to secure more liquidity during challenging economic times. This doesn't necessarily mean the company is in jeopardy, but rather that the business may require more cash to pay immediate expenses. Companies can cut dividends if they expect lower earnings or short-term unexpected expenses, in which case they would retain the money that would have been distributed as dividends to address financial needs . But if a short-term problem becomes long term, you may have to reevaluate your position.

How to find the P-E ratio?

To find the P-E ratio, divide the company's share price by its annual earnings per share, either over the past year or estimated over the coming year. For example, if a company is trading at $40 per share and the earnings per share are $2.50 for the last year, the P-E ratio is 16, or a little below the average for an S&P 500 company in October 2021. The ratio is a key way to compare companies in the same industry or sector. A company with a lower P-E ratio is not valued as highly by the market as one with a higher ratio. Your job as an investor is to determine whether the stock deserves that lower valuation or whether the market is undervaluing it, which could make it a good pick.

Why use a balance sheet?

Investors can use a balance sheet to get a snapshot of a company's health.

Do you need to do homework before buying stocks?

Do your homework before buying stocks. When you decide to try your hand at stock picking, it’s essential to do your homework. Your goal is to find a good value – especially if you plan to hold on to an asset for a while.

Is the stock market volatile?

The stock market by its nature – day to day and year to year – is volatile. At some point, a company is going to lose value in the markets. But what really matters is long-term stability. In general, trend lines should smooth out and head higher. A company that weathers the downturns and comes back relatively strong and that only seems to have real trouble when everyone else does is probably a good bet. Ultimately, a stable company exhibits some or all of these characteristics: grows revenue, maintains low to moderate debt levels, is competitively positioned in its industry and has effective leadership. These are just some of many important components of stock picking. If one of these variables changes, investors should take note and determine whether it's a buy or a bust.

How to pick stocks?

The next stage in the stock-picking process involves identifying companies. There are three simple ways to do it: 1 Find the exchange-traded funds (ETFs) which track the performance of the industry that interests you and check out the stocks they're investing in. This is as easy as searching for "Industry X ETF." The official ETF page will disclose the fund's top holdings. 2 Use a screener to filter stocks based on specific criteria, such as sector and industry. Screeners offer users additional features such as the ability to sort companies based on market cap, dividend yield, and other useful investment metrics. 3 Search the blogosphere, stock analysis articles, and financial news releases for news and commentary on companies in the investment space you've targeted. Remember, be critical of everything you read and analyze both sides of the argument.

What do investors use their goals and knowledge for?

They use those goals and knowledge to inform the decisions they make to buy or sell stocks.

What is a screener in stocks?

Use a screener to filter stocks based on specific criteria, such as sector and industry. Screeners offer users additional features such as the ability to sort companies based on market cap, dividend yield, and other useful investment metrics.

What are investors looking for in capital appreciation?

Investors who are looking for capital appreciation are looking for the stocks of companies that are in their best early growth years. They are willing to take a higher degree of risk for the chance of big gains.

What is income oriented investing?

Income-oriented investors focus on buying (and holding) stocks in companies that pay good dividends regularly. These tend to be solid but low-growth companies in sectors such as utilities. Other options include highly-rated bonds, real estate investment trusts (REITs), and master limited partnerships .

Does Investopedia include all offers?

This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Can you comb through every balance sheet to identify companies that have a favorable net debt position?

But wait! With tens of thousands of stocks to choose from, how do you go about selecting a few worth buying? Whatever some experts suggest, it's just not possible to comb through every balance sheet to identify companies that have a favorable net debt position and are improving their net margins.

Why do people own stocks?

In fact, stocks are considered essential for those looking to save for retirement or achieve other long-term financial goals .

How do stock prices go up?

Share prices generally only go up if a company is growing . And one of the few ways a company can grow is by increasing its revenue. Revenue is often referred to as the "top line," and it's a major indicator of whether a company has been successful. It's important to not look at revenue in a vacuum. Instead, look at the increase or decrease in revenue from one quarter to the next and one year to the next. A positive trendline bodes well for the stock price, but if revenue is flat or declining, it's important to find out why before investing.

How many companies are publicly traded?

But you may also want to consider investing in shares of individual companies. There are more than 4,000 companies that are publicly traded on America's two largest stock exchanges.

Why don't companies give dividends?

It's worth noting that many good companies do not distribute dividends because they prefer to invest the cash back into the business. (Amazon is one high-profile example.) And many companies, such as utilities, offer dividends because they can't offer great growth in share value.

Do dividends pay dividends?

Many companies will return a portion of their earnings to shareholders. Investors can get a small payment for every share they own, known as a dividend. Many healthy companies will issue good dividends each quarter and the revenue from this may outpace the interest you would get from a normal bank account. Thus, dividend stocks are popular among investors looking for additional income, as well as share growth.

Is the stock market a part of the economy?

While the stock market and economy are two separate things, they are very much linked. For the most part, when the economy is doing well, companies are doing well and share growth comes with that. Likewise, share prices can lag during slow economic times or times of economic uncertainty.

Is it better to invest in bigger companies or smaller?

Bigger is not always best, but if you are looking to invest in a stock that will give you steady growth without a lot of volatility, the largest companies are often your best bet. A company's market cap is essentially the value of all its shares.

What does the price of a stock tell you?

The stock's price only tells you a company's current value or its market value . So, the price represents how much the stock trades at—or the price agreed upon by a buyer and a seller. If there are more buyers than sellers, the stock's price will climb. If there are more sellers than buyers, the price will drop.

What is the goal of a stock investor?

The goal of the stock investor is to identify stocks that are currently undervalued by the market. Some of these factors are common sense, at least superficially. A company has created a game-changing technology, product, or service. Another company is laying off staff and closing divisions to reduce costs.

How does financial health affect stock price?

Financial Health. A company's stock price is affected by its financial health. Stocks that perform well typically have very solid earnings and strong financial statements. Investors use this financial data along with the company's stock price to see whether a company is financially healthy.

Why is stock so expensive?

A stock is cheap or expensive only in relation to its potential for growth (or lack of it). If a company’s share price plummets, its cost of equity rises, also causing its WACC to rise. A dramatic spike in the cost of capital can cause a business to shut its doors, especially capital-dependent businesses such as banks.

Why are stocks divided into shares?

Stocks are divided into shares to provide clearly distinguishable units of a company. Investors then buy a portion of the company corresponding to a portion of the total shares.

How do companies control the number of available shares?

One way in which companies control the number of available shares and how investors feel about their share price is through stock splits and reverse stock splits. Stock prices can have a psychological impact, and companies will sometimes cater to investor psychology through stock splits.

Why is the current shareholder pleased?

The current shareholder is pleased because that interest from new investors will drive the price of the shares higher.

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That’S A Good Stock

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Many people’s understanding of what makes a good stock to invest in, is affected by how we look at things in our everyday lives. They’re so subtle and we’re so used to them, that it’s hard to see the effects that they truly have on us. There isn’t a stock that goes up but never comes down. Take a green light for example. If you’r…
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What’s Your (Exit) Strategy?

  • A more complete way of looking at whether or not you should buy or sell a particular stock would depend on what investing strategy you want to use. Do you simply want to buy and keep the stock in hopes that it goes up in price? Or are you looking to own shares to receive dividend payments every year? Of course, there are a few basic things you can look at to tell if a stock is fundament…
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So What Criteria Do I use?

  • Many people are looking for stocks to buy and hold on to, so let’s look at what makes a stock a ‘buy’. One of the best resources I have found online is Zacks.com. Here you can find a ton of fundamental information about a stock, from quarterly earnings reports to how much debt a company has. Many stock websites that report these same pieces of information, get their num…
See more on coveredcallbasics.com

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