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why peloton stock dropped

by Miss Brionna Strosin Published 3 years ago Updated 2 years ago
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Peloton stock has fallen since a report in April that its treadmill was unsafe. As I wrote in May, it announced May 5 that after initially stonewalling a regulatory order to pull them off the market, Peloton was recalling and temporarily halting sales of its treadmills.

Peloton stock has been dropping because of its plans to optimize production levels and lower-than-expected subscriptions for Q2 FY 2022.Feb 3, 2022

Full Answer

Should you buy peloton before it goes back up?

Jan 20, 2022 · Potentially, this could mean that Peloton would need to shut down production even longer as it works through "thousands" of units of exercise equipment that become increasingly stale and obsolete...

Why you should buy the dip in peloton?

Peloton stock has been dropping because of its plans to optimize production levels and lower-than-expected subscriptions in Q2. See where PTON stock is headed.

Is it time to buy peloton?

Jan 20, 2022 · Shares of Peloton closed down 23.9% at $24.22 on Thursday, wiping roughly $2.5 billion off of its market value. The sharp drop brought the stock beneath the $29 mark where it first priced at in ...

Is Peloton Interactive stock a buy this month?

Jul 15, 2021 · Shares of stationary bike- and treadmill-seller Peloton Interactive ( PTON 7.77% ) suffered a near-5% sell-off this morning. It's recovered …

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What happened

Shares of stationary bike- and treadmill-seller Peloton Interactive ( PTON 4.82% ) suffered a near-5% sell-off this morning. It's recovered somewhat in the afternoon, but is still down 3% as of 12:35 p.m. EDT.

So what

In a report out this morning, Swiss megabanker UBS doubled down on its sell rating on Peloton stock.

NASDAQ: PTON

Peloton, explains UBS in a report covered by TheFly.com today, is the victim of inflated expectations among the analysts who follow it. You see, currently, Peloton has penetrated about 3% of the market for connected fitness subscriptions (which UBS defines as households earning at least $75,000 a year, and exercising at least twice per week).

Now what

Granted, even if UBS is right, 38% annualized sales growth would be really impressive. But the question investors need to keep in mind is whether 38% sales growth (or even 42% for that matter) is fast enough to justify paying nearly 160 times earnings for Peloton stock today.

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What happened

Shares of Peloton Interactive (NASDAQ: PTON) continued a slide today that has clipped about 13% off its stock price in the last week. Shares dropped another 4% as of 11:30 a.m. EDT Wednesday, as the company continues to push back against calls to recall its treadmills over a safety question.

So what

Peloton became a stock market favorite as a stay-at-home play during the pandemic with consumer demand exploding for its indoor exercise bikes and treadmills along with an online subscription trainer app.

Now what

The company is not backing down, however. Peloton initially called the CPSC advisory inaccurate and misleading. And Foley said in a letter to customers that the company didn't plan to recall or stop selling the equipment.

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What happened

Today was another rough day for Peloton Interactive ( PTON -5.43% ), which saw its stock drop as much as 7.6%. Shares of the supplier of connected-fitness equipment were down 5.1% at 12:10 p.m. ET on Wednesday.

So what

The news continues to get worse for Peloton, with CNBC reporting that internal documents show that its apparel unit could be in for a disappointing year. After expecting $200 million in apparel sales in fiscal 2022, sales may be closer to $150 million.

Now what

We've gotten a lot of bad news about Peloton in the last few months, but now that the stock is down over 80% from its 52-week highs, it's worth thinking about the company a little differently. This is a brand that's very strong among people who work out, and it has a steady stream of cash from its subscription business.

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NASDAQ: PTON

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What happened

Shares of connected-fitness company Peloton Interactive ( PTON 4.82% ) got absolutely smashed on Friday following the release of financial results for the first quarter of its fiscal 2022. Results were actually in line with guidance, but full-year guidance was revised lower, to investors' dismay. As of 10 a.m.

So what

For the first quarter, management had guided for revenue of $800 million, 2.47 million connected-fitness subscriptions, and negative earnings before interest, taxes, depreciation, and amortization ( EBITDA) of $285 million.

Now what

Previously, Peloton guided for fiscal 2022 revenue of $5.4 billion and 3.63 million connected-fitness subscriptions. Now the company is hoping for revenue of $4.4 billion to $4.8 billion and 3.35 million to 3.45 million active connected-fitness subscriptions by the end of the year.

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What happened

Connected-fitness company Peloton Interactive ( PTON -0.39% ) is bringing in outsiders to evaluate its finances, and that's causing the stock to drop sharply today. As of 10 a.m. ET, Peloton stock is down almost 5% and down more than 80% from its all-time high last year.

So what

According to CNBC, Peloton management is bringing in McKinsey & Co. to advise the company on its finances. Layoffs could be on the table. They will also reportedly look at cutting underperforming business units like the recently launched apparel division. And store closures are also a possibility.

Now what

For me, today's news isn't a surprise -- Peloton's primary struggle at the moment is lack of financial control. Take two recent developments as examples. First, management lowered prices for its stationary bikes and treadmills late in 2021 in an effort to attract more users.

NASDAQ: PTON

Second, in the most recent quarterly conference call, Peloton's CFO said the company didn't need to raise capital. But less than two weeks later, it announced it was raising $1 billion by selling stock.

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