Stock FAQs

why is nike a good stock to invest in

by Prof. Enrique Bogisich DVM Published 2 years ago Updated 2 years ago
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The power of Nike is consistency
In its fiscal 2022 third quarter (which ended Feb. 28), Nike reported a top line of $10.9 billion and earnings of $0.87 a share, beating Wall Street's estimates by 3% and 21%, respectively. The outperformance comes even after quarterly sales in China declined 8% year over year.
Apr 20, 2022

Why should you invest in Nike stock?

Research Nike stock

  1. Research Nike stock Maybe you’ve been wearing Nike Air since you were a teenager, or you wear Nike workout gear to the gym on the daily. ...
  2. Consider whether Nike stock fits in your portfolio Nike might be a household name, but that doesn't mean its shares are right for everyone's portfolio. ...
  3. Set a budget for Nike stock

Is Nike a good company to invest in?

The biggest reason to invest in Nike is that its management is a big believer in conservative financial management. Rightly, they believe that good financial management leads to innovation, which translates into even greater revenue, net income and free cash flow resulting in superior shareholder return.

Should you buy Nike stock right now?

They just revealed what they believe are the ten best stocks for investors to buy right now... and Nike wasn't one of them! That's right -- they think these 10 stocks are even better buys. Royston Yang owns shares of Nike. The Motley Fool owns shares of and recommends Nike. The Motley Fool recommends DexCom, ResMed, and ResMed Inc.

Where can you buy Nike stock?

NIKE Inc. (NYSE:NKE)’s traded shares stood at 2.33 million during the latest session, with the company’s beta value hitting 0.94. At the last check today, the stock’s price was $177.00, to imply an increase of 3.30% or $5.65 in intraday trading.

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Is Nike a good stock to buy now?

Key Data Points. Fortunately for potential investors, it looks like the market has not yet priced in Nike's excellent prospects. The stock is trading at price-to-earnings and price-to-free-cash-flow ratios of about 33 and 35, respectively. Those are right around the average over the past five years.

Is Nike a good long term investment?

Nike is a stock you'll want to buy and hold for the long term. The shares probably won't gain overnight. But Nike's earnings prospects look positive. These potentially strong earnings are likely to push the stock higher over time as they did in the past.

Why is Nike stock going up?

Shares of Nike gained strong upside momentum after the company released its fiscal third quarter earnings report. The company reported revenue of $10.9 billion and GAAP earnings of $0.87 per share, beating analyst estimates on both earnings and revenue.

Is Nike a good growth stock?

The Bottom Line. Nike is a sound stock based on its steady stock performance and growth in earnings per share, revenue and net income, strong balance sheet, and management approach. But there is no risk-free stock—not even Nike.

Why is Nike a good company?

Nike is good at a lot of things: manufacturing quality shoes; supplying equipment and gear for many professional and collegiate athletic teams; and making a ton of money. But where the company truly excels is its marketing. Nobody does branding quite like Nike.

Is Nike a risky investment?

Nike Investment Opportunity 22 of all equities and portfolios are less risky than Nike. Compared to the overall equity markets, volatility of historical daily returns of Nike Inc is lower than 22 () of all global equities and portfolios over the last 90 days.

Is NIKE a buy or sell?

NIKE has received a consensus rating of Buy. The company's average rating score is 2.76, and is based on 23 buy ratings, 5 hold ratings, and 1 sell rating.

What type of stock is NIKE?

Common StockCommon Stock (NKE)

Where will NIKE be in future?

The sports giant is now expecting 2022 revenue to hit over $50 billion, Chief Financial Officer Matt Friend said on a call with analysts. As with previous years, Nike is honing in on digital and DTC. The company is expecting to reach 50% digital — through its own channels and its partners — by 2025 (from 35% now).

Why is Nike so popular?

Every brand needs what marketer's call “noticing power.” Nike is successful because they have their iconic catchphrase and celebrity endorsements. This power has the ability to grab people's attention, make the product stand out, and rise above the competition.

How much should I invest in Nike stock?

New Nike investors must make at least a $500 initial investment or $50 in recurring investment deposits. Online trading is generally cheaper than traditional alternatives, but there are still some costs to be mindful of.

Why is Drbul important to Nike?

Where is Nike made?

Reason 3 — Supply Chain Improvements. Drbul also noted improvements to and diversification of its supply chain, which should be a boon for Nike stock. Both Nike and archrival Adidas ( ADDYY) have been racing to evolve their supply chains and manufacturing technologies in order to get new product to market faster.

What is the Nike React line?

Nike produces about a quarter of its global apparel and footwear in China. But management has said the company is able to source from factories in other countries to mitigate any potential tariffs for the U.S. market.

Is Adidas hit by supply chain issues?

These include the scaling of its React line of sneakers, which Nike says are both durable and lightweight; its Joy ride running shoes, which offer its most up-to-date cushioning platform made up of tiny foam beads; and its AeroAdapt clothing line, which aims to keep athletes at an optimal temperature during a workout.

Why is Nike important?

Back in March, Adidas admitted it will be hit by supply chain issues in the first half of 2019, which means it cannot produce as many products as it could sell. Nike was seen as being in a position to take advantage.

Who is the CEO of Nike?

Nike will benefit because its entire business encourages an active lifestyle. One would imagine that after weeks of staying at home, people around the world will flock to workout centers like it's a new year's resolution times 10. The surge in exercising around the world should give a boost to demand for Nike products.

NYSE: NKE

During the company's third-quarter earnings report conference call on Tuesday, President and CEO John Donahoe said: "We know it's times like these that strong brands get even stronger. And I truly believe no one's better equipped than Nike to navigate the current climate.".

NYSE: NKE

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Nike is setting a higher bar

Nike is raising its long-term performance targets. Image source: Getty Images.

Nike's improving its ability to generate cash

While Nike's stated goal is to make a more robust connection with its customers, its ongoing digital efforts are also good for the bottom line. Digital sales increase profit margins as Nike keeps the cut that would normally go to wholesaler partners. They also allow for better control of pricing.

How should investors react to this Nike news?

The one positive effect of the pandemic for Nike is that it accelerated consumers' shift to shopping online. According to Statista, e-commerce spending by all consumers as a share of overall spending jumped to 18% in 2020, up from 13.6% in 2019. The increase was by far the biggest in the previous four years.

Premium Investing Services

If you are considering this stock, know that it's still not cheap by historical standards, trading at a price-to-earnings ratio of 42. Further, given that the company faces supply chain bottlenecks that will hurt sales for the rest of the year, its price performance is less likely to improve in the short term.

How much did Nike stock gain in 2021?

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Does Nike have a buy signal?

The Nike stock price gained 0.23% on the last trading day (Friday, 9th Jul 2021), rising from $160.63 to $161.00. , and has now gained 7 days in a row. It is not often that stocks manage to gain so many days in a row, and falls for a day or two should be expected. During the day the stock fluctuated 0.90% from a day low at $160.51 to a day high of $161.96. The price has risen in 8 of the last 10 days and is up by 20.51% over the past 2 weeks. Volume fell on the last day by -1 million shares and in total, 5 million shares were bought and sold for approximately $802.77 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

What is Nike's focus?

The Nike stock holds buy signals from both short and long-term moving averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average.

Is Nike in pole position?

In its latest earnings conference call, CEO John Donahoe highlighted product innovation as one of four key areas that the company will focus on. Nike has long been known for its innovatively designed products that not only look attractive but include improvements that enable athletes to improve their running efficiency. From HyperAdapt's auto-lacing feature to the Flyknit, which makes the shoe both lighter and more long-lasting, Nike has harnessed innovative technology to keep the company one step ahead of its competition.

Is Nike a digital company?

It's not an easy task for a company to remain in pole position. Over time, competitive forces threaten to upstage the market leader even as management makes continuing efforts to remain relevant in an ever-changing business world. Nike ( NYSE:NKE), a sports footwear and apparel giant, has managed to remain in the top spot within its industry for many years, and this is by no means an easy feat.

Is Nike ahead of the competition?

Nike's continued focus on enhancing its digital strategy has paid off handsomely. In its last quarter, digital sales soared 82% year over year and added around $900 million of sales compared to a year ago. The company's digital sales have already achieved its target of making up 30% of total revenue three years ahead of schedule, and management is confident that the proportion of digital sales can continue to increase even as Nike's stores reopen.

NKE Stock Cons

With a portfolio of great products, a popular digital platform that deeply connects with customers, and a management that knows how to adapt and stay relevant, Nike can easily stay way ahead of its competition. Although the pandemic has temporarily slowed the company down, that wasn't sufficient to rock the strong foundation and brand loyalty the company has built up over the decades.

NKE Stock Pros

China Exposure: It’s to Nike’s credit that they’ve built a huge business in China. So many American brands have struggled or failed entirely in that market. In particular, it’s generally difficult to protect a company’s intellectual property when selling retail goods there. So, Nike deserves great respect for succeeding in the Chinese market.

NKE Stock Verdict

Women’s Apparel: Traditionally, most investors have thought about Nike as a leading play on male sports gear. However, Nike has successfully broadened the brand out past its roots.

How to Buy Nike (NKE) Stock

It’s hard to get excited about buying Nike stock above $80/share when it was so recently trading below $70. Investors have been rushing back into high-quality stocks to start 2019, and Nike is deservedly part of that group.

Wealthfront

To buy Nike stock, you need a brokerage account. If you don’t already have one, you’ll have to open one—ideally at a firm with no trading fees and low investment minimums. To expedite your search process, check out our list of the best online brokers and best investment apps.

How To Invest in Nike With Mutual Funds and ETFs

When deciding how much to invest in Nike, ask yourself these four questions:

How did Nike become a global brand?

Nike is a major company with decades of proven revenue and stock growth. But investing in any one company can be risky.

Who is the next largest shareholder in Nike?

How Nike Became a Global Brand. Nike is the world’s largest supplier and manufacturer of sportswear, footwear, and sports equipment. It became an international company with the opening of its first international office in Taiwan in 1975. Since then, it hasn’t looked back.

How many classes of shares does Nike have?

Mark Parker is the next largest individual shareholder with 0.09 percent of outstanding shares of the company. He is currently the executive chairman of the company. Andrew Campion comes next with about 0.01 percent of outstanding shares. He is the Nike’s chief operating officer.

How much does Nike sponsor LeBron James?

Nike has two classes of shares, Class A and Class B. The Class A shares are not available to general public. Nike’s co-founder, Phil Knight, and his son, Travis Knight — together with holding companies they control — own more than 97 percent of outstanding Class A shares.

What is Nike's mission?

Their top contract is a $30 million-plus signature deal with LeBron James. In contrast, Nike’s peer, Adidas, endorses 16 athletes in the top 100.

When was Nike founded?

Nike is now the world’s largest seller of athletic footwear, apparel, and other sports equipment. Its mission is to “Bring inspiration and innovation to every athlete in the world.”.

Where is Nike headquarters?

Nike was originally founded as Blue Ribbon Sports in 1964 by Bill Bowerman — who was at the time a track-and-field coach at the University of Oregon — alongside his former student, Philip Knight. Their first retail outlet opened in 1966. Article continues below advertisement.

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Early Lessons Learned from The Coronavirus Outbreak

on The Right Side of The Health Movement

  • Before the coronavirus outbreak, healthful living was gaining traction around the world. Now, in the aftermath of the crisis, I would not be surprised to see this trend accelerate. Nike will benefit because its entire business encourages an active lifestyle. One would imagine that after weeks of staying at home, people around the world will flock to workout centers like it's a new year's resol…
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Incredible Growth in Digital Sales

  • In closing retail stores around the world, Nike pushed customers to order online. In its third-quarter conference call, CFO Andy Campion said: "Nike Digital demand has been extraordinary, with Nike Digital Commerce sales over the past few days approaching Holiday peak levels growing triple digits." In its most recent quarter, digital sales increased 36% over the same perio…
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What This Means For Investors

  • The company saw an opportune time to buy back its stock in the most recent quarter, spending $957 million on repurchases. Nike paid an average price of $100 for each of those shares. It would be reasonable to infer that the company would believe its shares are currently undervalued at roughly $84 a share as of this writing. Moreover, the company ha...
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