It's unclear why, exactly, Morphe has decided to drop Jeffree Star's products. The company might have been leaning toward the move in light of Jeffree's past, racist behavior — and then the whole Tati drama was simply the tipping point. Or perhaps it was a long time coming because of Jeffree's "villain" reputation.
Full Answer
Why did morphe break ties with Jeffree Star?
Cosmetics company Morphe announced on July 10 that it would "cease all commercial activity" with makeup mogul Jeffree Star and his brand Jeffree Star Cosmetics. Morphe severed ties after a wave of backlash against Star and his friend and co-collaborator Shane Dawson.
What happened to Jeffree Star makeup?
Jeffree Star Dumped by Morphe Cosmetics Amid Mounting Criticism of the Makeup Mogul | PEOPLE.com "Today we've made the decision to cease all commercial activity related to Jeffree Star and affiliated products," Morphe Cosmetics announced on Friday
What happened to Jeffree Star and Shane Dawson?
Cosmetics company Morphe announced on Friday that it would "cease all commercial activity" with famous YouTube personality Jeffree Star and his brand Jeffree Star Cosmetics. The move was announced after weeks of growing backlash against Star and his friend and co-collaborator, Shane Dawson.
What happened between Tati Westbrook and Jeffree Star?
Soon after Tati Westbrook uploaded her explosive YouTube video on June 30, where she accused Jeffree Star of “gaslighting” her into making false accusations about fellow beauty guru James Charles, makeup retailer Morphe wasted no time to officially drop the 34-year-old’s products from its stores.
Why is Jeffree Star not in Morphe anymore?
Makeup retailer Morphe has parted with YouTuber Jeffree Star, after weeks of public acrimony in the YouTube beauty community. Star has been accused of using racist and offensive language, as well as manipulating other creators and people close to him.
Why was Morphe Cancelled?
Morphe and James Charles Part Ways Following Sexual Misconduct Allegations. Both parties have put a stop to their partnership. Beauty brand Morphe and influencer James Charles have cut ties in the wake of sexual misconduct allegations against James.
Whats going on with Morphe?
Makeup brand Morphe is being called out by consumers and influencers for staying silent following a video from YouTube beauty guru James Charles, in which he addressed accusations that he's had sexual interactions with underage fans over Snapchat.
Does Jeffree still work with Morphe?
Morphe cuts ties with Jeffree Star and his cosmetics company after explosive drama involving the beauty mogul. The letter F. An curved arrow pointing right. Cosmetics company Morphe announced on July 10 that it would "cease all commercial activity" with makeup mogul Jeffree Star and his brand Jeffree Star Cosmetics.
Did James Charles lose his deal with Morphe?
“In light of the recent allegations against James Charles, Morphe and James have agreed to end our business relationship and wind down sales of the Morphe x James Charles product offering,” read a statement from Morphe posted on April 16.
What's going on with Jeffree Star Cosmetics?
In July 2020, Jeffree Star Cosmetics lost its partnership with Morphe. The split came after several other beauty influencers cut ties with Morphe, with some stating overtly and some implicitly that they were doing so in response to allegations of racism made about Star.
Who is Morphe owned by?
Morphe's founders, the siblings Linda and Chris Tawil, started the company in 2008 as a line of makeup brushes. Selling their products mostly online and at trade shows, the two expanded into makeup and opened their first store in Burbank, Calif., in 2013.
Are Jeffree and Shane still friends?
Jeffree Star and Shane Dawson have officially reunited at his latest launch party and it's a real blast from the past.
Morphe announced it's cutting ties with Jeffree Star
On June 10, Morphe announced via Twitter that it would no longer carry Jeffree Star's makeup or products.
Why did Morphe drop Jeffree Star?
Although the company did not elaborate on why it made the decision to drop Jeffree Star, it's not too difficult to connect the dots. The makeup maven is currently entangled in a number of controversies, after all. And it's enough to make anyone's head spin.
Why did Morphe drop Jeffree Star?
Morphe, a long-term makeup distributor for Jeffree Star and many other beauty influencers, has decided to drop Star after recent controversies including many accusing the beauty YouTuber of using racist and offensive language in addition to staging drama.
Why was Jeffree Star dropped?
YouTube star and beauty mogul, Jeffree Star has been dropped by Morphe after a series of alleged racist and offensive activity that has resurfaced online from the creator. Here’s all we know about the decision made by the makeup brand. If playback doesn't begin shortly, try restarting your device.
When will Jeffree Star's skincare line be released?
“Today we're having a huge product development meeting for the iconic Jeffree Star Skin Care line launching in 2021!” he shared with his 7.3 million followers.
Who was stunned by Morphe's announcement?
In response, a statement was made by Jeffree Star Cosmetics, who was clearly stunned by Morphe’s surprise announcement, giving the impression that there was no communication between both parties before the decision was made.
What is Maurice's favorite show?
He loves keeping up with all pop culture news and Hollywood gossip, and despite being born and raised in Germany, Maurice is always up to date with his favorite US celebrities and shows, including ‘Love & Hip Hop’ and ‘Jersey Shore Family Vacation.’. His favorite documentary is ‘The Defiant Ones’ on Netflix.
When did Fenty Skin launch?
Star will be in close competition with Kylie Jenner’s Kylie Skin and Rihanna’s Fenty Skin, which launched on July 31, but given the recent negative press he’s faced, it’ll be interesting to see how this project progresses and whether fans will continue to stand by the beauty mogul and his popular cosmetics brand.
When did Star break his silence?
On July 19, Star broke his silence in his own YouTube video, where he (somewhat) acknowledged his wrongdoings regarding the situation involving Charles, but midway through the 10-minute clip, he mentions that the future is still looking bright for his brand.
Has Jeffree Star lost his partnership?
Jeffree Star has lost more than just his partnership with Morphe, with his subscribers count decreasing by the day. By Maurice Cassidy Published Aug 03, 2020.
Did Morphe cut ties with Star?
The news of Morphe’s decision to cut ties with Star seemed surprising to some given that Jeffree Star Cosmetics was an enormous success for the makeup company, who were quick to sell out on all of the Conspiracy palettes when they were released last year, selling a reported one million items in just 30 minutes.
Who is the CEO of Jeffree Star Cosmetics?
While Laura Lee, a beauty vlogger whose apology video was widely mocked, lost several brand deals, Star made it through unscathed. Star remains the CEO of Jeffree Star Cosmetics, which he founded in 2014. It pulls in an estimated $100 million in profit every year.
How many eyeshadow palettes did Shane Dawson sell?
The makeup company's partnership with Star is worth millions; his "Conspiracy" collaboration with fellow YouTuber Shane Dawson sold one million eyeshadow palettes in less than 30 minutes after its launch.
Does Star have a makeup line?
Star, who owns his own makeup line, frequently partnered with Mor phe for previous collections. The company quietly removed products from the "Conspiracy" collection from its website last month after Dawson posted an apology video for his past content.
Did Morphe cut ties with Jeffree Star?
Morphe cuts ties with Jeffree Star after backlash. Morphe announced that it's cutting ties with Jeffree Star after weeks of backlash following an explosive video by makeup vlogger Tati Westbrook. "Today we've made the decision to cease all commercial activity related to Jeffree Star and affiliated products," the cosmetics brand tweeted on Friday.
Why did Morphe break ties with Jeffree Star?
Morphe severed ties after a wave of backlash against Star and his friend and co-collaborator Shane Dawson. Previously, Morphe was the primary brick-and-mortar outlet for Jeffree Star Cosmetics. Visit Insider's homepage for more stories. Cosmetics company Morphe announced on Friday that it would "cease all commercial activity" with famous YouTube ...
Why did Jeffree Star leave Trisha Paytas?
Trisha Paytas says Jeffree Star left her 'in tears' after he insulted her weight and past drug use on a 2020 Vegas trip.
Did Morphe stop commercials?
Photo by Rosdiana Ciaravolo/Getty Images. Cosmetics company Morphe announced on July 10 that it would "cease all commercial activity" with makeup mogul Jeffree Star and his brand Jeffree Star Cosmetics. Morphe severed ties after a wave of backlash against Star and his friend and co-collaborator Shane Dawson. Previously, Morphe was the primary ...
Does Morphe agree with Shane Dawson?
When customers asked about Morphe's ties with Star and Dawson at the end of June, the company initially wrote in emails to customers that it did not "condone or agree with the actions and behavior of Shane Dawson.". However, it also wrote that "Jeffree Star has acknowledged mistakes made in the past and has apologized, taken accountability, ...
Who is Morphe's co-collaborator?
The move was announced after weeks of growing backlash against Star and his friend and co-collaborator, Shane Dawson. Previously, Morphe — a makeup brand that regularly partners with beauty YouTubers — served as the primary brick-and-mortar retailer for Star's popular cosmetics line. Morphe hosted events at shopping malls around ...
Who was the star that rebuked Dawson?
Star himself has largely remained silent since the backlash — which initially had predominantly affected Dawson — began. Morphe, Target, and celebrities like Jada Pinkett Smith and Jaden Smith cut ties with and rebuked Dawson for offensive videos, including one where he sexualized then-11-year-old Willow Smith.
Is Jeffree Star Cosmetics sad?
Jeffree Star Cosmetics released its own statement hours later, saying the brand was "extremely saddened by the decision.". We are shocked and extremely saddened by the decision of our former retail partner Morphe Brushes on parting ways with our band and Jeffree.