YouTube star and beauty mogul, Jeffree Star has been dropped by Morphe after a series of alleged racist and offensive activity that has resurfaced online from the creator. Here’s all we know about the decision made by the makeup brand. Morphe decides to drop Jeffree Star after recent online controversies, products set to be REMOVED from site
Why did morphe drop Jeffree Star from their brand?
Here’s all we know about the decision made by the makeup brand. Morphe, a long-term makeup distributor for Jeffree Star and many other beauty influencers, has decided to drop Star after recent controversies including many accusing the beauty YouTuber of using racist and offensive language in addition to staging drama.
What happened to Jeffree Star makeup?
Jeffree Star Dumped by Morphe Cosmetics Amid Mounting Criticism of the Makeup Mogul | PEOPLE.com "Today we've made the decision to cease all commercial activity related to Jeffree Star and affiliated products," Morphe Cosmetics announced on Friday
Why did morphe stop working with Star?
Though Morphe did not disclose specifically why it chose to stop working with Star, the company's decision comes amid mounting criticism against the makeup mogul from the YouTube beauty community. In a lengthy video titled "BREAKING MY SILENCE..."
What happened between Tati Westbrook and Jeffree Star?
Soon after Tati Westbrook uploaded her explosive YouTube video on June 30, where she accused Jeffree Star of “gaslighting” her into making false accusations about fellow beauty guru James Charles, makeup retailer Morphe wasted no time to officially drop the 34-year-old’s products from its stores.
Morphe announced it's cutting ties with Jeffree Star
On June 10, Morphe announced via Twitter that it would no longer carry Jeffree Star's makeup or products.
Why did Morphe drop Jeffree Star?
Although the company did not elaborate on why it made the decision to drop Jeffree Star, it's not too difficult to connect the dots. The makeup maven is currently entangled in a number of controversies, after all. And it's enough to make anyone's head spin.
Why did Morphe drop Jeffree Star?
Morphe, a long-term makeup distributor for Jeffree Star and many other beauty influencers, has decided to drop Star after recent controversies including many accusing the beauty YouTuber of using racist and offensive language in addition to staging drama.
Why was Jeffree Star dropped?
YouTube star and beauty mogul, Jeffree Star has been dropped by Morphe after a series of alleged racist and offensive activity that has resurfaced online from the creator. Here’s all we know about the decision made by the makeup brand. If playback doesn't begin shortly, try restarting your device.
Who was stunned by Morphe's announcement?
In response, a statement was made by Jeffree Star Cosmetics, who was clearly stunned by Morphe’s surprise announcement, giving the impression that there was no communication between both parties before the decision was made.
When will Jeffree Star's skincare line be released?
“Today we're having a huge product development meeting for the iconic Jeffree Star Skin Care line launching in 2021!” he shared with his 7.3 million followers.
When did Fenty Skin launch?
Star will be in close competition with Kylie Jenner’s Kylie Skin and Rihanna’s Fenty Skin, which launched on July 31, but given the recent negative press he’s faced, it’ll be interesting to see how this project progresses and whether fans will continue to stand by the beauty mogul and his popular cosmetics brand.
When did Star break his silence?
On July 19, Star broke his silence in his own YouTube video, where he (somewhat) acknowledged his wrongdoings regarding the situation involving Charles, but midway through the 10-minute clip, he mentions that the future is still looking bright for his brand.
Has Jeffree Star lost his partnership?
Jeffree Star has lost more than just his partnership with Morphe, with his subscribers count decreasing by the day. By Maurice Cassidy Published Aug 03, 2020.
Did Morphe cut ties with Star?
The news of Morphe’s decision to cut ties with Star seemed surprising to some given that Jeffree Star Cosmetics was an enormous success for the makeup company, who were quick to sell out on all of the Conspiracy palettes when they were released last year, selling a reported one million items in just 30 minutes.
Where did those rumors that Jeffree Star owns Morphe start?
It is hard to pin down exactly when this rumor started with Jeffree Star because it’s not the first time people have questioned who owns it. Two years ago, rumors began popping up on Reddit, wondering if the company was owned by another big beauty guru, Jaclyn Hill, who also does collaborations with the company.
So, does Jeffree Star own Morphe?
No, technically, it sounds like he’s invested in the company, but it doesn’t necessarily mean he owns the stores, the company, and the brand. If you take a look at the Morphe website’s About page, the company was launched in 2008 by siblings Chris and Linda Tawil.
So, who really owns Morphe?
Earlier last summer, Morphe reportedly struck a deal with makeup mega-giant General Atlantic who purchased a “majority stake” in the Morphe brand. At the time of the sale, the press release stated: “all of Morphe’s existing shareholders will continue to be investors in the company, according to the source.”
