Why would a company want to do a stock split?
Companies typically engage in a stock split so that investors can more easily buy and sell shares, otherwise known as increasing the company's liquidity. Stock splits divide a company's shares into more shares, which in turn lowers a share's price and increases the number of shares available.
Is it better to buy before or after a stock split?
The bottom line: In a perfect world the best time to buy is before or on the announcement date. However, if we miss that trade, it pays to wait patiently until after the split to buy or add to your holdings.
Is a stock split good?
Stock splits are generally a sign that a company is doing well, meaning it could be a good investment. Additionally, because the per-share price is lower, they're more affordable and you can potentially buy more shares.
What are the disadvantages of a stock split?
Downsides of stock splits include increased volatility, record-keeping challenges, low price risks and increased costs.