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why did nike stock jump

by Prof. Madisyn Bernier Published 3 years ago Updated 2 years ago
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Shares of Nike (NKE 1.76%) were soaring today after the sportswear giant smashed estimates in its fourth-quarter earnings report and offered guidance that was better than analysts expected. The report showed Nike executing effectively across all its categories and geographies, strengthening its lead in the sneaker and sportswear market.

A 19% jump in digital sales helped to fuel the gains. Better still, Nike's gross margin increased 1 percentage point to 46.6%, due in part to reduced discounting during the period. Higher direct sales, which tend to be more profitable than the company's wholesale business, also contributed to Nike's margin expansion.Apr 14, 2022

Full Answer

Will Nike stock split soon?

The Oregon-headquartered athletic shoe and clothing company said Thursday both classes of its stock will split on December 24 and it expects its common stock to begin trading at the split-adjusted price on December 26. "Nike has a consistent track record of delivering value to our shareholders," said Nike president and CEO Mark Parker.

How do I invest in Nike stock?

Research Nike stock

  1. Research Nike stock Maybe you’ve been wearing Nike Air since you were a teenager, or you wear Nike workout gear to the gym on the daily. ...
  2. Consider whether Nike stock fits in your portfolio Nike might be a household name, but that doesn't mean its shares are right for everyone's portfolio. ...
  3. Set a budget for Nike stock

When did Nike last split?

Nike's share price has soared over the past few years despite the recession. Its widely traded Class B shares gained 23 cents to close at $90.83 Thursday. Its last stock split was in April 2007. The company also declared a 17 per cent hike in its quarterly dividend to 21 cents per share.

Is Nike stock a buy?

Wells Fargo have made an estimate for NIKE Inc. shares, keeping their opinion on the stock as Overweight, with their previous recommendation back on January 25, 2022. While these analysts kept the previous recommendation, Seaport Research Partners raised their target price to Buy.

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Why did Nike stock go up?

Shares of Nike gained strong upside momentum after the company released its fiscal third quarter earnings report. The company reported revenue of $10.9 billion and GAAP earnings of $0.87 per share, beating analyst estimates on both earnings and revenue.

Why is Nike stock so successful?

Much of the company's recent success can be attributed to an increased focus on direct-to-consumer (DTC) sales. DTC helped boost Q3 results, propping up the stock. Even so, the shares are down roughly 19% year-to-date.

Why did Nike stock rise in June?

June 25 (Reuters) - Shares of Nike Inc (NKE. N) surged over 15% to a record high on Friday after the sportswear giant forecast full-year sales of more than $50 billion, riding on pent-up demand for sneakers and athletic gear from U.S. shoppers.

Is Nike stock expected to go up?

Stock Price Forecast The 28 analysts offering 12-month price forecasts for Nike Inc have a median target of 163.00, with a high estimate of 195.00 and a low estimate of 125.00. The median estimate represents a +40.54% increase from the last price of 115.98.

Is it smart to buy Nike stock now?

Investors should take notice amid its recent pullback: Nike is now trading below its five-year average P/E multiple and may continue lingering at these levels for a bit. Nike grants investors a triple threat with sound financials, an attractive valuation, and an unrivaled brand image.

Is Nike a good stock to buy 2022?

Nike (NYSE: NKE) is having a rough start to 2022. The stock is down 21% through the first two months, and the company is hampered with output disruptions due to the pandemic and its myriad consequences. Fortunately, consumer demand for its products is resilient.

Why did Nike stock rise 2021?

The Secret Behind the Gains in NKE Stock At the heart of Nike's gains is its direct sales strategy. Direct sales during the quarter were $4.7 billion, up 8% when currency fluctuations were taken out. Online sales rose 12% and in North America alone they were up 40%. Gross margins were a whopping 45.9%.

How did Nike do in 2021?

Nike generated a record $44.5 billion in sales in 2021, a 19% increase year-over-year. That was a big comeback from $37 billion in 2020, which was a year-over-year decline. Both Nike direct and wholesale were strong as consumers went back to more frequent shopping.

Is Nike stock overvalued?

Considering the price multiples, again Nike is very overvalued since its multiples are far higher than those of its competitors in the same sector.

How much will Nike stock be worth in 5 years?

Nike stock 1-year forecast is $154.685. The forecasts also show that NKE could be worth as much as $265.916 in the next five years. With a five-year investment, you can expect up to +107.84% gain in value. “On average, Wall Street analysts predict that Nike's share price could reach $175.57 by March 2023.

Is Nike a buy or sell?

NIKE has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 21 buy ratings, 7 hold ratings, and no sell ratings.

What is the future outlook for Nike?

Based on 16 Wall Street analysts offering 12 month price targets for Nike in the last 3 months. The average price target is $146.81 with a high forecast of $185.00 and a low forecast of $106.00. The average price target represents a 32.30% change from the last price of $110.97.

How much did Nike direct sales increase in 2019?

Nike direct and digital continued to deliver standout growth with Nike direct sales up 73% to $4.5 billion, making up more than a third of total sales.

How much of Nike's sales will be digital in 2025?

By 2025, the company expects owned and partnered digital sales to make up 50% of the company's total sales with Nike digital contributing 40%. It sees Nike direct making up 60% of sales by then, which will drive EBIT margins to the high teens, up from 15% last year.

New Space Jam gear

On June 9, 2021, Nike launched new Space Jam gear. The footwear introduces a new generation of fans to the world of Looney Tunes, featuring colourways and graphic treatments that highlight different characters.

New customizable Pride collection

On June 5, 2021, Nike introduced its 2021 Be True collection that puts sport and radical inclusivity together.

Dividend declaration

On June 5, 2021, the Board of Directors of NIKE declared a quarterly cash dividend of $0.275 per share on the company’s outstanding Class A and Class B Common Stock payable on July 1, 2021, to shareholders of record at the close of business June 1, 2021.

Conclusion

Well, the much-improved financial results announcement was the reason behind its gains on Thursday and NKE can continue to surge on the last day of the week as well.

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An HSBC analyst sounds the alarm on Nike's still-too-high stock price

I like things that go "boom." Sonic or otherwise, that means I tend to gravitate towards defense and aerospace stocks. But to tell the truth, over the course of a dozen years writing for The Motley Fool, I have covered -- and continue to cover -- everything from retailers to consumer goods stocks, and from tech to banks to insurers as well.

What happened

Shares of sportswear icon Nike ( NYSE:NKE) are crashing 4% as of 11 a.m. ET on Monday -- and yes, I suppose that with the S&P 500 down 1.9%, you could say the whole stock market is in the red today.

So what

As The Fly reports today, an analyst at investment bank HSBC just cut his rating on Nike stock from buy to hold. Analyst Erwan Rambourg also trimmed the stock's price target to $182.

Now what

The analyst thinks supply chain snarls that hurt consumer goods stocks in 2021 will continue into 2022, and Nike is not "out of the woods" on that yet. Additionally, currency exchange rates have "turned against the [consumer goods] sector," warns Rambourg.

Chinese consumers threaten boycott as the Uyghur controversy widens

I like things that go "boom." Sonic or otherwise, that means I tend to gravitate towards defense and aerospace stocks. But to tell the truth, over the course of a dozen years writing for The Motley Fool, I have covered -- and continue to cover -- everything from retailers to consumer goods stocks, and from tech to banks to insurers as well.

What happened

Shares of sportswear giant Nike ( NYSE:NKE) took a hit in Thursday morning trading, falling 4.7% through 11:30 a.m. EDT, after Chinese state media seemed to encourage consumers to boycott foreign brands that have, in the past, criticized its use of forced labor by Muslim Uyghurs in the country's Xinjiang region.

So what

Online, this sparked a series of criticism of companies ranging from Hennes & Mauritz to adidas to Nike, all of which have at one time or another stated that they do not source their products or raw materials from Xinjiang.

Now what

Clearly, the rhetoric is getting heated, and that makes investors understandably nervous -- perhaps for good reason. Beyond mere words on the internet, China's government-sanctioned attack has apparently convinced Alibaba to remove H&M products, for example, from its Tmall shopping platform.

Why did Nike close its stores?

Shares of Nike ( NYSE:NKE) were plummeting today along with the broader market as the world's largest sportswear company said on Saturday that it would close stores in North America, Western Europe, Australia, and New Zealand through March 27 in order to limit the spread of the coronavirus.

Is Nike still open?

Nike noted that its stores in Japan, South Korea, and most of China are still open, but it's clear that the company, one of the world's biggest consumer brands, is going to take a financial hit.

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