
Do you need permission to use stock photos?
Stock photographs are readily available images that come with licenses for commercial purposes. Instead of hiring a photographer, you can take these 'ready to use' images and utilize them on various projects. They go hand-in-hand with professional copy. But to use the photos, you need proper permission.
Can I legally use stock photos on my website?
In order to legally use stock in your advertising, marketing materials, presentation, product, or really anything intended to generate revenue for your business, you need to make sure it is licensed it for commercial use by the original copyright owner or a distributor who has the right to grant a license on behalf of ...
What are the rules for using stock images?
7 Must-Follow Rules for Using Stock Images Stick to professional, reputable stock image sites. ... Follow the license guidelines for image use. ... Make proper attributions. ... Immediately correct any usage violations. ... Download the correct size for your needs. ... Don't use outdated images.More items...•
Can you get sued for using a stock photo?
Most stock websites charge a premium for indemnification. This is imperative in case either the creator of the asset or the people in the asset (say a photo or video) decided to sue you because they never authorized use of the image.
Should stock photos be cited?
1. Image with no attribution required. If the license associated with clip art or a stock image states “no attribution required,” then do not provide an APA Style reference, in-text citation, or copyright attribution.
Can I use stock photos commercially?
Stock photos for commercial use can be incorporated into a product, service, ad campaign, or almost any scenario. On the other hand, editorial stock photography cannot be used for commercial ends.
Are stock photos public domain?
Free Stock Photos' collection of stock photos and clip art contains both public domain images and images with other licenses, so make sure to check the license of each image. You can read more about their licenses and policies here.
What images can I use for free?
24+ websites to find free images for your marketingUnsplash. Unsplash — Free image search. ... Burst (by Shopify) Burst – Free image search, built by Shopify. ... Pexels. Pexels – free image search. ... Pixabay. Pixabay – free stock photos. ... Free Images. Free images – stock photos. ... Kaboompics. ... Stocksnap.io. ... Canva.More items...
What happens if you accidentally use a copyrighted image?
Any individual or business that infringes copyright can face legal action. Infringement is usually treated as civil offence but can, in certain circumstances, be deemed a criminal offence, with damages awarded by a court. Depending on the severity of the infringement, the result can be a fine or even imprisonment.
How can I use an image without copyright infringement?
The Essential Guide to Using Images Legally OnlineUse Public Domain Images (a.k.a. 'No Copyright' Images) Public Domain images have no copyright because: ... Use Creative Commons Images. ... Use Stock Photos. ... Use Your Own Images. ... Use Social Media Images Only with Permission. ... Avoid Using GIFs.
Why you shouldn't use stock images?
Corporate Stock Images Can Look Contrived and Unnatural Corporate images in particular can look very unconvincing if used to promote a business. As such images are composed to be as widely used as possible, they often have an unnatural feel. The above image showcases what is possible using a professional photographer.
1. Do Check the Copyright
When it comes to using stock images, first things first: make sure you check the copyright (as there’s a difference between commercial use, personal use, and editorial use). Knowing the copyright basics will ensure that you are using images legally, as well as protecting your content.
3. Go for Authenticity
If you’re searching for a particular type of stock photo, you’re bound to find different examples of the same subject. When choosing which image to go with, try to look for real people and scenes that aren’t obviously staged. When it comes to visual media in the present day, there’s a yearning among viewers for authenticity and genuine moments.
4. Avoid Abstract 3D figures and Pictures
Abstract images, unless being used for an artistic or aesthetic reason, tend to do the exact opposite of what you want when you’re utilizing visuals; they distract your viewers and deter them from your overall intended message.
5. Choose Photos That Reinforce Your Branding or Style
In essence, images offer meaning and a way to connect with your audience. Try to use photos that reinforce your branding. Whatever your story is your brand, or you actually write about some business, try to use images that cooperate with your blog style.
7. Do Use Stock Images for Cover & Header Images
Stock images are usually in high quality and high resolution — meaning they’re wonderful to utilize for your main cover and header images on your site. Look for images that fit your overall color scheme and site or brand aesthetic.
9. Do Change Pictures
You read that right — it’s okay to change stock photos and explore your creative freedom! Add text and layers. Crop the images. Collage them. Add effects. Cut off unnecessary objects.
10. Try Creating Your Own Images
These days, many of us have the ability to create our own beautiful images. Our smart phones are equipped with incredible cameras and both point and shoot as well as DSLR cameras offer endless pathways for photo experimentation.
What are stock photos?
Stock photos or stock photography is generic photos (already taken) that have been created with no particular project in mind and made available for others to use with a license.
Why use stock photos?
There are several advantages to using stock photography for businesses and creatives.
Know your copyright law when using stock images
In our digital world, we are exposed to a high amount of professionally created and curated images (not to mention an overwhelming number of photos taken with phones by regular people).
Know your license types
Part of finding your way around the world of stock photography is understanding the concept of licenses.
Where do I find stock photos?
A wide range of stock photography agencies and websites exist offering both paid and free stock images.
Can I Use Stock Photos in Designs I will Sell to a Client?
Yes, you can. Each stock agency has its own terms, but in general lines Royalty Free stock photography allows you to use images in designs for a third party or client. But there are some considerations:
Do I Own the License to the Photo, or my Client Does?
Depends: who bought the image? Royalty Free license grants usage rights to the person who purchased the license, and only to that person. Most agencies coincide at this point.
Why is Important to Know Who Owns the Image?
In stock photo licensing, who owns the image is entitled to the usage rights, and equally important, is held responsible for that usage.
1. Use Only Quality Images that Complement Article
Quality is important in everything and a quality image that appeals to the human eye really enhances websites and the strength of an article. Low quality images do not help the trust, retention or sales process. In fact, low quality images can turn a potential customer or reader off.
2. Reduce the Size of the Image for Several Reasons
Have you ever gone to a web page and it takes forever to load and you can see that the images haven’t appeared yet? The size of an image can make page load times unbearable for users and people don’t often take the time to wait, they just leave. Mobile users may never get a page to load with a large image, so you could lose that audience too.
3. Align Your Images Appropriately
Aligning an image can either complement or hurt an article, you want your article to flow and hold the reader’s interest. You do not want to confuse them and make them try to determine where a paragraph ends and where another begins because your image layout make the text confusing.
Overview
Many scholarly publications are enhanced with images, ranging from reproductions of fine art to graphs showing the results of scientific research. Including images in books and articles can complement the text, visually demonstrate the author's analysis, and engage the reader.
Copyright Principles
If you can find a usable image in a book or journal article published before 1927, it will be in the public domain, and therefore free of any copyright restrictions. The library's Gelardin New Media Center can assist you with obtaining a high resolution image for publication.
Finding Images
Some museums, libraries, and archives have collections of public domain images available for use in scholarly publications. The content of the collections and the permitted uses vary among institutions. Many do not allow images to be used as cover art since that is usually considered to be a commercial use, and some limit use to print publications.
Specific Uses
Images that appear on the cover of a book often require specific permission for that use and a higher fee.
What is the difference between Editorial and Commercial use photos?
The most significant difference, of course, is in the rules of use. Editorial use photos cannot be used to promote a service or a product, but they can be used for things like journalism or educational purposes.
Commercial use photo properties and examples of their proper use
One of the traits you’ll notice about commercial use photos is that they look staged. You might see emotions such as surprise or sadness, but everything in the photo just seems to be perfectly arranged.
Editorial use photo properties and examples of their proper use
Editorial use photos are quite different. They might depict tragedies, such as a car crash, or simply be pictures of public figures like celebrities or politicians. You might see someone drinking Coca-Cola (and you can bet that Coca-Cola has a say in where their logo is displayed).
What happens if you use an Editorial stock photo and how to avoid it
If you use an Editorial-licensed photo, even if it comes highly edited or you’ve made a number of changes to it yourself, then you risk not only your reputation but also the kind of lawsuits that can land you in the poorhouse quickly.
Some last words on the subject
Now that you know the main differences between Editorial stock photos and Commercial use photos, you should have a better idea of how to take advantage of the photos whose licensing you may purchase.

Consider The Image Subject
Choose High-Quality Images
- Image via GIPHYby @nbc You hold your written content to high standards. Make sure the images you choose to go with them are high quality, too. There are some characteristics you can look for to decide if an image is of high quality. They include: 1. Is the original image clear, not blurry? 2. Can you change the image size without distorting it? 3. Does the image look good on both deskt…
Check The Image File Size