Stock FAQs

what should you research before buying a stock

by Markus Batz Published 3 years ago Updated 2 years ago
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  • Revenue Growth. Revenue is probably the most important thing to research on a stock. Basically, revenue is the total sales.
  • Earnings growth. Earnings is the goal of every business. At the end of the day, the goal of every business is to make profit.
  • P/E Ratio. P/E ratio is the most basic type of valuing a stock. The historical average for P/E ratio is around 15.
  • P/S ratio. Most stocks that has no growth usually has a Price to Sales ratio of 1. ...
  • Market Cap. Market Capitalization is how much the market is valuing a stock. ...
  • Balance Sheet. Reading the balance sheet seems intimidating at first. But it is actually really simple. You can find it on 10-k of a company.
  • CEO. A competent CEO has a lot to do with a successful company. Research about that CEO. What’s his/her track record?
  • Risk Factors of a Company. Every company has risks and opportunities. It is important to learn about the risks of a stock and see if you could handle it.

7 things an investor should consider when picking stocks:
  • Trends in earnings growth.
  • Company strength relative to its peers.
  • Debt-to-equity ratio in line with industry norms.
  • Price-earnings ratio as an indicator of valuation.
  • How the company treats dividends.
  • Effectiveness of executive leadership.

How to evaluate a stock before you buy?

  • A PEG ratio of 1 infers that a company’s stock is fairly priced
  • PEG ratio “less than 1” infers stock is undervalued (cheap)
  • PEG ratio “greater than 1” suggests that a stock is overvalued (expensive)

How to research the best stocks to invest in?

Stock research: 4 key steps to evaluate any stock

  1. Gather your stock research materials. Start by reviewing the company's financials. ...
  2. Narrow your focus. These financial reports contain a ton of numbers and it's easy to get bogged down. ...
  3. Turn to qualitative research. ...
  4. Put your research into context. ...

How to identify good stocks to buy?

The Technical Summary and Trading Plans for BBY help you determine where to buy, sell, and set risk controls. The data is best used in conjunction with our Market Analysis and Stock Correlation Filters too, because those help us go with the flow of the ...

How to analyze stocks for beginners?

Technical Analysis Strategies for Beginners

  1. Pick a Strategy or Develop a Trading System. The first step is to identify a strategy or develop a trading system. ...
  2. Identify Securities. Not all stocks or securities will fit with the above strategy, which is ideal for highly liquid and volatile stocks instead of illiquid or stable stocks.
  3. Find the Right Brokerage. ...
  4. Track and Monitor Trades. ...

More items...

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What is the P/E ratio?

P/E ratio is the most basic type of valuing a stock. The historical average for P/E ratio is around 15. A stock that is growing by 1 to 3 percent on revenue and earnings are usually valued at P/E ratio around 15.

What is the P/S ratio of a stock that has no growth?

Most stocks that has no growth usually has a Price to Sales ratio of 1. On the other hand, most stocks that is growing more than 50 percent every year has a P/S ratio of more than 10.

Why are growth stocks risky?

Also, many growth stocks looses money since they are focusing on revenue growth. In order to raise cash, they may have to issue more shares in the future, or issue bonds to have more debt. That’s why growth stocks can be riskier. On the other hand, value stocks usually have lower growth.

Why are stocks so expensive?

A stock is usually more expensive when it has a lot of growth. Companies that is growing at least 30 percent in revenue every year are considered to be Growth Stocks. Growth stocks are usually more famous since it is more exciting. These stocks can twice or triple in a year.

How much is revenue in year 3?

On year 3, revenue is $4 billion. On year 4, revenue is $8 billion. All of a sudden, paying 10 times sales is not that expensive when a stock is growing fast. If a stock is growing slow but has a P/S ratio of 10, then it is more likely to be severely over valued.

What is market capitalization?

Market Capitalization is how much the market is valuing a stock. For example, if a stock has a market cap of $100 billion, it means that the market is valuing a company at $100 billion.

What is the goal of every business?

Earnings is the goal of every business. At the end of the day, the goal of every business is to make profit. Many companies today is losing money. In those case, we are trying to figure out when will it be profitable. If a stock is growing its earnings, more investors will be interested in buying it.

What is the best source of information about a stock?

Outside of the company's own guidance, one of the best sources of information about a stock are Wall Street analyst reports .

How do stocks react to analysts?

Stocks often react when analysts upgrade or downgrade their ratings for a stock or adjust their price targets. These analysts are far from perfect at predicting stock movements, but paying attention to their updates helps investors stay informed about the important issues facing a company and its investors.

How can companies boost their EPS?

Companies can temporarily boost EPS by selling assets or cutting costs, so it's important to get a sense of how an EPS changes over time. A consistent negative EPS growth may be a red flag for investors of trouble down the road.

Is the stock market forward looking?

The stock market is considered to be forward looking. Stocks are not just priced based on the past or current performance of the companies. They are also priced based on expectations for future performance.

Is there a strategy for buying stocks?

There's no strategy that's 100% effective for choosing the best stocks to buy. But for investors simply looking for a place to start in the complicated world of investing, learning some basic analysis tools and terminology can help provide a general understanding of a company and its stock.

What is Yahoo Finance?

Yahoo Finance. Yahoo Finance is an all-inclusive stock-research powerhouse. When you search for a stock ticker on the website, you’ll be brought to a page that includes a mix of technical and fundamental information, as well as a stock chart. As you scroll down the page, you’ll notice article-formatted content.

What is the Motley Fool?

Motley Fool. The Motley Fool is on a mission to make the world smarter, happier, and richer, and it’s doing so with a playful touch. The name of the company pays homage to the Shakespearean court jester who could give practical advice and news to the king and queen in a way that was easily digested through laughter.

Why is it important to keep tabs on management?

Because the quality of a company’s management is a key factor in a company’s success or lack thereof, it’s important to keep tabs on any changes to the management team of any stock you own or are considering investing in. Quarterly and Annual Results.

What is the SEC?

Finally, in the United States, the Securities and Exchange Commission (SEC) is a regulatory authority that overlooks just about everything associated with investing. Among other requirements, the SEC requires publicly traded companies to file material information for the public to see, whether good or bad.

What are the topics in a press release?

Some of the most common topics you’ll find in press releases include: Management Changes. In most cases, when a CEO, CFO, or any other member of a management team is hired, fired, or steps down, the company will issue a statement to investors via press release.

Do publicly traded companies have investor relations?

Most publicly traded companies have investor relations information on their websites. If you come across a company that does not have an investor relations page on its website, it’s a serious red flag for investing in the stock. Once you find the company’s website, take the time to read their story as they want it told.

Is it a good idea to invest in a stock?

When assessing the merits of investing in a stock, it’s never a good idea to simply take the company’s word for it. Keep in mind, the company you’re invested in is run by human beings that ultimately have their own best interests at heart. Your best interests and theirs aren’t always going to align.

Why is it important to analyze stocks?

Analyzing stocks helps investors find the best investment opportunities. By using analytical methods when researching stocks, we can attempt to find stocks trading for a discount to their true value, which therefore will be in a great position to capture market-beating returns in the future. Image source: Getty Images.

What is fundamental analysis?

Fundamental analysis is based on the assumption that a stock price doesn't necessarily reflect the true intrinsic value of the underlying business. Fundamental analysts use valuation metrics and other information to determine whether a stock is attractively priced.

How to gauge financial health?

Debt-to-EBITDA ratio: One good way to gauge financial health is by looking at a company's debt. There are several debt metrics, but the debt-to-EBITDA ratio is a good one for beginners to learn.

Where is Matt from Motley Fool?

Matt is a Certified Financial Planner based in South Carolina who has been writing for The Motley Fool since 2012. Matt specializes in writing about bank stocks, REITs, and personal finance, but he loves any investment at the right price. Follow him on Twitter to keep up with his latest work!

Is there a correct way to analyze stocks?

As I just mentioned, there's no one correct way to analyze stocks. The goal of stock analysis is to find companies that you believe are good values and great long-term businesses. Not only does this help you find stocks likely to deliver strong returns, but using analytical methods like those described here can help prevent you from making bad investments and losing money.

Is a fast growing company cheaper than a slow growing company?

The idea is that a fast-growing company can be "cheaper" than a slower-growing one. Price-to-book (P/B) ratio: A company's book value is the net value of all of its assets. Think of book value as the amount of money a company would theoretically have if it shut down its business and sold everything it owned. The price-to-book, or P/B, ratio is ...

1. Time Horizon

Firstly, you need to decide the time horizon before buying a stock as it plays a crucial role in deciding whether to buy that stock or not. Your investing time horizon can be short term, middle term or long term, based on your financial goals.

2. Investment Strategy

Before buying a stock, it is important to study various investing strategies and choose the one which suits your investing style

4. Stock Performance compared to its peers

Investors should also check how the stock has performed in comparison to its peers, websites like StockEdge and Google finance help the companies to compare with their peers.

5. Shareholder Pattern

Investors should check the shareholding pattern before buying a stock.

6. Mutual Funds Holding

When a stock is held by many mutual funds, it is generally considered a safer stock compared to the other stocks which are not held by any mutual funds.

7. Size of the Company

The size of the company that you are considering investing in plays a crucial role in the amount of risk that you want to take for buying a stock.

8. Dividend History

Dividend stocks are known for giving a part of their profits to their investors in the form of dividend payments.

What is a 10K report?

The 10-K report is the annual report every company is required to file to the Securities and Exchange Commission . It's much more in-depth than the more sanguine annual reports that companies file during earnings season. The 10-Q is the quarterly report -- similar to the 10-K report except that it is required on a quarterly basis.

Does carefree investing work forever?

As stock market crashes have taught us, a carefree investing style doesn't work forever. In fact, its success usually comes to an abrupt end. It would behoove investors to relearn that painful lesson before the next crash.

Can you chat up a company's management before making an investment decision?

Unlike professional money managers, individual investors don't have the ability to drop by a company's headquarters and chat up the management before making an investment decision. However, that doesn't mean there aren't plenty of ways to find out about the leadership.

Does Warren Buffett invest in what he doesn't understand?

Warren Buffett famously says he doesn't invest in what he doesn't understand. If the greatest investor of the past 60 years is brave enough to acknowledge that he doesn't understand all companies, we should all probably take heed. This first basic question is a simple one, but that doesn't mean it's easy.

Why is it important to watch high beta stocks?

You have to watch high beta stocks closely because, although they have the potential to make you a lot of money, they also have the potential to take your money. A lower beta means that a stock doesn't react to the S&P 500 movements as much as others. This is known as a defensive stock because your money is much safer.

What does beta tell you about a stock?

A company's beta can tell you much risk is involved with a stock compared to the rest of the market. If you want to park your money, invest in stocks with a high dividend. Although reading them can be complicated, look for some of the most simple cues from charts like the stock's price movement. 1. What Stocks Do.

How do dividends work?

If you don't have time to watch the market every day, and you want your stocks to make money without that kind of attention, look for dividends. Dividends are like interest in a savings account —you get paid regardless of the stock price. Dividends are distributions made by a company to its shareholders as a reward from its profits. The amount of the dividend is decided by its board of directors and are generally issued in cash, though it isn't uncommon for some companies to issue dividends in the form of stock shares.

Why do companies issue dividends?

Dividends mean a lot to many investors because they provide a steady stream of income.

What are the advantages of investing with a financial advisor?

The advantage of investing your money with this financial advisor is that they are cheaper. They only want to keep 20 cents for every dollar they make you.

What does beta mean in stock market?

Beta. Beta seems like something difficult to understand, but it's not. It measures volatility, or how moody your company's stock has acted over the last five years. In essence, it measures the systemic risk involved with a company's stock compared to that of the entire market.

How often do retail investors lose money?

But if you want to be a successful investor, it can be really tough. Many retail investors —those who aren't investment professionals—lose money every year.

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