
Prime Day is a 48-hour occasion, historically. During this time, users get two full days to buy products at discounted prices. Not everything will be on sale for the entire duration of Prime Day, and even items like the latest generation game consoles will likely go out of stock within the first few hours.
Full Answer
Should you buy Amazon stock on Prime Day?
And typically, Prime Day has a positive influence on Amazon stock. For example, purchasing Amazon stock on the first day of Prime Day and then holding for a month yields a 6.62% return, as opposed to a 3.95% return on any other given month-long period throughout the year.
When is Amazon Prime Day 2017?
Amazon’s annual Prime Day event is back this July 12-13, offering Prime members deals on products from top national brands and third-party sellers across categories—from fashion and electronics to toys and home. Mark your calendar, then keep reading to learn more about what you can expect during this year’s event—and what deals are starting early.
How has Amazon stock performed over the last decade?
Over the last decade, AMZN shares rose 225% in the first half of the decade leading up to the company's first Prime Day. Since then, shares are up over 650%.
Does Prime Day affect the stock price?
The price pattern in recent years suggests that Prime Day results have shown influence on the stock price—you might find the results to be better than average when compared to other days. If a trader buys stock on Prime Day and holds it for two weeks or a whole month, average returns are significantly better than other periods of the same duration.

Is prime day a rip off?
The beauty of a deal is in the eye of the beholder. This is never more evident than on Amazon's yearly “Prime Day” — an opportunity for the e-commerce king to offload inventory and slash the price of its own products in an effort to pad its Prime memberships.
What are the rules for Amazon Prime Day?
The product must have at least a three and half star rating or no rating. The discount must be at least 20% off the non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower). The Prime exclusive discounted price must be lower than the lowest price for the ASIN in past 30 days by 5%.
Are items cheaper on Amazon Prime Day?
Amazon Prime Day is a two-day bonanza where thousands of items are discounted. Even if Amazon had vetted each item as the real thing, some retailers aren't above duping consumers into thinking they're getting a better deal than they actually are.
How much did Amazon make on prime Day?
Total online retail sales in the U.S. during Amazon's Prime Day event surpassed $11.9 billion. That's 8.5% higher than overall e-commerce transactions generated during last year's event, according to Adobe Analytics data. Amazon also called out the use of Amazon Live, its livestreaming service.
What is the benefit of Amazon Prime day?
The two-day shopping event will surface exclusive deals for Prime members, which means you'll have to be a Prime subscriber on Prime Day to take advantage of any of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial now and participate in the event.
Is Prime Day for everyone?
Amazon Prime Day deals are only available to subscribers but it isn't too late if you aren't a member. With one more day of savings, there is still time to sign up and shop all the best deals.
Is Prime Day a good time to buy a TV?
While Black Friday and the weeks leading up to the Super Bowl are traditionally the best times to find great prices on a new TV, don't discount Prime Day if you're on the hunt for a newer, larger, better-looking screen for your living room, bedroom, or beyond.
What day is prime Day in 2022?
Worldwide Prime Day trends Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home. Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event.
How many items does Amazon sell a minute?
Amazon statistics imply that SMBs sell approximately 4,000 products on Amazon per minute. According to the platform's own statistics from 2019, small and medium-sized businesses sell over 4,000 items each minute in the US alone.
What Day is Prime Day?
When did Prime Day start? Prime Day officially began on Tuesday, July 12 at 3 a.m. ET and runs through Wednesday, July 13 in 2022 (though many deals have been live for several days now).
When did Amazon Prime start in US?
In 2005, Amazon announced Amazon Prime as a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of $79 (equivalent to $110 in 2021) and discounted one-day shipping rates.
How long do you hold a stock on prime day?
If a trader buys stock on Prime Day and holds it for two weeks or a whole month, average returns are significantly better than other periods of the same duration.
What is the average return on a 20 day period?
The average return for a 20-day period after Prime Day is 6.62%, compared to 3.95% for any given 20-day period and 3.89% for similar-quarter-day returns.
Is Amazon Prime a subscription service?
When the company successfully does so, investors feel encouraged to invest. When Amazon Prime was launched as a subscription service, it became so popular that the Amazon Prime subscriber base grew rapidly for years. Naturally, Amazon decided to find a way ...

AMZN's Performance Before and After Prime Day Began
AMZN Prime Day Short-Term Returns
- The first collection of bars (blue, orange, and gray) to the left represents the average of AMZN returns for all trading days leading up to October 2020. Past Prime Days have happened in the middle of June, and it turns out that these events typically occur in the month before second-quarter earnings are released. This year, Prime Day was delayed u...
One-Day Returns
- Buying AMZN shares on the close of the first day after Prime Day gets started, and selling on the close of the next day, produces an average return of 0.27%. This is slightly higher than an average day for AMZN. The data from similar-quarter days returns only 0.02%, so trading in the month when Prime Days occur would appear to be significantly better by comparison.
Two-Week and One-Month Returns
- Things start to get interesting if a trader buys stock on Prime Day and holds it for two weeks or for a whole month. The 10-trading-day period after Prime Day returns an average of 4%, more than double the average return for any given 10-trading-day period. The similar-quarter-day data returns 1.85%, which looks more like the average performance for that duration. The 20-trading-day peri…
The Bottom Line
- While only five data points are not statistically strong enough for this comparison to be conclusive, the anecdotal evidence suggests that Prime Day performance has driven a lot of interest from analysts and investors. This interest may in turn drive the attention of traders as well. These results seem to hint that this kind of attention drives unusually strong returns aroun…