Did Nike lose $3.75 billion in market cap since running its controversial ad campaign starring Colin Kaepernick
Colin Kaepernick
Colin Rand Kaepernick is a former American football quarterback known for his political activism regarding systemic racism against African-Americans and kneeling in protest during the National Anthem.
Does Nike still sponsor Kaepernick?
Nike’s advertising campaign featuring the former NFL quarterback Colin Kaepernick is the source of much controversy. ... He had a previous deal with Nike, the main clothing sponsors of the NFL ...
How much money did Nike make after Kaepernick AD?
Nike’s Colin Kaepernick ad sparked a boycott — and earned $6 billion for Nike The Kaepernick “gamble” has turned into a big win. By Alex Abad-Santos Sep 24, 2018, 12:20pm EDT
Why did Nike sign Kaepernick?
The shoe company chose anti-American anthem protester Colin Kaepernick to be a spokesman. But the reason why Nike chose Kaepernick will make your skin crawl. Kaepernick said he was protesting police killing unarmed black suspects. But FBI data shows the issue is not widespread.
Does Nike still support Colin Kaepernick?
Colin Kaepernick’s recently revealed sponsorship deal with Nike casts aside this simplistic formula and offers a new path forward for athletes and the shoe companies ...
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Did Nike benefit from Kaepernick?
Nike's Colin Kaepernick ad sparked a boycott — and earned $6 billion for Nike.
Is Colin Kaepernick still with Nike 2022?
The possible 2022 NFL return will be due to their successful association and work together over the years. It will be up to Kaepernick to show his doubters that he is an NFL player beyond his Nike campaigns. While the interest in recruiting him remains high, things are looking up for the 34-year-old NFL QB.
How much did Nike make from Kaepernick?
According to a Report, Nike has made over $6 billion since Colin Kaepernick started taking a knee during the national anthem.
How much money did Nike lose because of Kaepernick?
Nike just lost about $3.75 billion in market cap after announcing free agent NFL quarterback Colin Kaepernick as the new face of its “Just Do It” ad campaign. It's the 30th anniversary of the iconic TV and print spots.
Will Colin Kaepernick ever play football again?
Colin Kaepernick still eyeing NFL comeback: QB is working out in hopes of 2022 return, per report. Colin Kaepernick hasn't seen an NFL field in six years, but the former quarterback is still working out in hopes of making a potential comeback in 2022, according to ESPN's Adam Schefter.
How much did Kaepernick make from Netflix?
2019 — Kaepernick, along with former 49er teammate Eric Reid, settles a grievance against the NFL alleging collusion preventing him from signing with any team. Terms are undisclosed; the Wall Street Journal reports the total sum is less than $10 million.
Does Colin Kaepernick still represent Nike?
According to a recent Harris poll, Nike's reputation with the general public has actually strengthened over the past two years, and there's been renewed interest in Nike's commercials featuring brand ambassador quarterback Colin Kaepernick.
What has Kaepernick done for the community?
Kaepernick co-founded the "Know Your Rights Camp" to "to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders."
What is the return on investment of the Nike Kaepernick campaign?
Colin Kaepernick Pushes Nike's Market Value Up $6 Billion, to an All-Time High. Nike's market value has risen by $6 billion since its controversial decision to feature former NFL quarterback Colin Kaepernick in its new ad campaign, CBS News reports.
Did Nike sales drop after Kaepernick?
Nike stock climbed higher Friday after news that the company blew through expectations for second-quarter sales, validating the company's controversial Colin Kaepernick ad campaign that was released during that period.
How much money did Nike lose in 2021?
Nike's net income for the period ended May 31 rose to $1.5 billion, or 93 cents per share, compared with a loss of $790 million, or 51 cents per share, a year earlier. That topped analysts' forecast of 51 cents per share, using Refinitiv data.
What is the Kaepernick campaign?
But Kaepernick has taken the spotlight. The idea of the campaign is to showcase athletes overcoming obstacles, a source familiar with the ads said. A photo of Williams playing tennis says, for example: “Girls from Compton don’t play tennis. They own it.”.
Why did Colin Kaepernick not stand for the national anthem?
The news of Kaepernick, who in 2016 decided not to stand for the national anthem to protest racial injustice, becoming the face of Nike marketing sparked some backlash from consumers on social media.
Who is in the Nike ads?
Other athletes including Serena Williams, LeBron James, Lacey Baker, Shaquem Griffin and Odell Beckham Jr. are also being featured in the ads, according to Nike. But Kaepernick has taken the spotlight.
Is Nike a global brand?
Furthermore, Nike is a global brand with a far-reaching audience — not all of its shoppers are paying attention to American football, Allen Adamson, brand expert and co-founder of marketing solutions business Metaforce, told CNBC. “No matter which athlete they choose, they will offend some customers,” Adamson said.
Did the NFL respond to Kaepernick's decision?
The NFL didn’t respond specifically to Nike’s decision to use Kaepernick in their ad campaign but issued a statement Tuesday afternoon saying: “The social justice issues that Colin and other professional athletes have raised deserve our attention and action. ...
Is Colin Kaepernick a Nike athlete?
Kaepernick has been a Nike-sponsored athlete since 2011, a source familiar with the deal told CNBC. Until this week, it was unclear how Nike would work again with the athlete. Kaepernick had previously been featured in several campaigns for Nike football and training.
When did Nike's "Just Do It" campaign end?
The sportswear giant revealed its "Just Do It" anniversary campaign during its second quarter, which ended on Nov. 30.
Who said "The demo that is willing to spend $200 on Nike sneakers is not the demo that’s going to boycott
The demo that is willing to spend $200 on Nike sneakers is not the demo that’s going to boycott them because of Kaepernick.". Davis was referring to a legendary quote attributed to Michael Jordan on staying clear of politics: “Republicans buy shoes, too.”.
Does social media allow brands to monitor customers?
A decade or two ago, brands relied on in-person focus groups, but now social media allows brands to monitor customers minute by minute , Davis said. "Nike has such a strong sense of who their consumers are.". Colin Kaepernick appears in a Nike ad that was posted to his Twitter account on Sept. 3, 2018.
Is Colin Kaepernick in the Nike ad?
Colin Ka epernick appears in a Nike ad that was posted to his Twitter account on Sept. 3, 2018. (MORE: Growing list of companies are cutting ties with NRA) In fact, Nike launched a direct-to-consumer strategy last year, pivoting from its past marketing toward retailers.
Did Dick's Sporting Goods ban assault rifles?
When Dick's Sporting Goods banned sales of assault-style guns after the Parkland, Florida shooting, it was similarly threatened with boycotts. Powell tweeted the news, and for every 100 people who reacted positively, only one reacted negatively, he said.
Who was the quarterback in the Just Do It campaign?
30. The campaign starred former San Francisco 49ers quarterback Colin Kaepernick, and quickly sparked both praise and calls for a boycott.
Did Delta Airlines drop discounts for NRA members?
By contrast, in February, when a campaign to boycott the National Rifle Association launched after the Parkland massacre, Delta Airlines was among many other brands to drop their discounts for NRA members within 48 hours. "In two days. That's never happened in history," Davis said.
Who is the quarterback in the Nike ad?
Here's Stuart Varney's opinion on the Kaepernick Nike ad: New England Patriots star quarterback Tom Brady signaled his support for the campaign with a "like" on Instagram that made headlines Wednesday.
How much did Nike stock climb?
Despite a steep initial loss after the announcement of the controversial ad, Nike's stock (NKE) reversed its losses and climbed to $80.30, an increase of one percent from the drop to $79.01 on Tuesday.
Is Nike paying dividends?
is taking a beating in the public relations department over its recent foray into politics with their Colin Kaepernick advertisement, but it may be paying financial dividends.