Stock FAQs

what happens to my fitbit stock of google buys it?

by Sheila Fadel PhD Published 3 years ago Updated 2 years ago
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What happens to Fitbit stock after Google buys it? Because Fitbit stock is now untradeable, it will automatically convert to cash. Consequently, Fitbit stock will be removed from your brokerage account.

Fitbit has been acquired by Google. As a result, FIT was delisted from the New York Stock Exchange prior to the market opening on 1/14/2021. Shareholders of Fitbit will receive $7.35 cash for every FIT share held.

Full Answer

What will Google do with Fitbit stock?

Although Fitbit stock has fallen in value from where it was at the time of the deal, Google will still pay the agreed price. What will Google do with Fitbit? Google currently relies on advertising. It’s been trying to diversify its revenue streams to spread its risk, and will count on Fitbit for that diversification.

Is Fitbit stock now untradeable?

Because Fitbit stock is now untradeable, it will automatically convert to cash. Consequently, Fitbit stock will be removed from your brokerage account. You can decide whether to use the cash to buy Google stock.

Does Google care about Fitbit's business model?

On its own, Fitbit’s business model and lack of resources to compete with Apple may not have been a winning recipe. But a company the size of Google doesn’t necessarily care about Fitbit device sales growth or profits.

Is Fitbit set to go bankrupt?

The reason Fitbit has struggled is a rise in competition, primarily from Apple (NASDAQ: AAPL ). The feature-rich Apple Watch particularly appeals to iPhone users due to its seamless integration with the device. Apple has been eating into Fitbit market share for years, leaving the company potentially destined for bankruptcy.

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Is Google buying out Fitbit?

Google has completed its $2.1 billion acquisition of Fitbit, the company announced today. The news follows the EU's announcement late last year that it had approved the deal, after Google made a series of commitments about its planned operation of Fitbit and use of the its health data.

Why did Google pay so much for Fitbit?

The acquisition is likely to enable Google and Fitbit to produce better products that support health and wellness needs, and could help drive Google's efforts to compete with Apple in the fitness tracker market.

Can you buy Fitbit stocks?

Fitbit stock can be bought through any reputable broker with access to trade stocks listed on the New York Stock Exchange (NYSE). If your objective is to buy FIT as an investment and hold the stock in a trading account for long term capital appreciation, then you could open an account with a discount broker.

How much is Google paying for Fitbit per share?

$7.35 a shareAlphabet agreed to pay about $2.1 billion, or $7.35 a share, to acquire Fitbit. The deal was first announced in November 2019 but faced regulatory pushback, particularly in the European Union.

What is Google going to do with Fitbit?

In the official blogpost announcing the takeover, Google noted that the acquisition will combine “Fitbit's leading technology” and “Google's AI, software and hardware” to create better and more affordable next-gen wearables that are more competitive.

Does Amazon own Fitbit?

In January 2021, Fitbit was acquired by Google and absorbed into its hardware division. The acquisition was scrutinized by regulators concerned over Google's access to personal data in both the United States and Europe.

How much is Fitbit stock worth?

What is Fitbit's stock price today? One share of FIT stock can currently be purchased for approximately $6.93.

What is the stock symbol for Fitbit?

FITFitbit Inc (FIT)

Is the Apple watch better than the Fitbit?

Fitbit vs Apple Watch: Battery life When it comes to battery life, Fitbit wins hands down, said Gebbie. "The Apple Watch offers an 18-hour battery life, which means you need to charge it every day, whereas many Fitbit trackers and watches can last for days or even weeks at a time without charging.

How much is James Park Fitbit worth?

With a net worth of $660 million estimated by Forbes, he was ranked #29 in the magazine's America's Richest Entrepreneurs Under 40 in 2015. James Park announced that Fitbit became part of Google on January 14, 2021....James Park (entrepreneur)James ParkOccupationBusinessmanKnown forCo-founder and CEO, Fitbit3 more rows

Who owns Fitbit?

GoogleFitbit / Parent organizationGoogle LLC is an American multinational technology company that focuses on artificial intelligence, search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. Wikipedia

Did Samsung buy Fitbit?

Fitbit is now to be part of Google's range of companies. After days of rumors and reports, Fitbit has been acquired by Google for $2.1 billion.

What happens to Fitbit stock?

What happens with Fitbit stock now that it's untradeable? Fitbit stock becoming untradeable has to do with a deal the fitness device maker inked with Google more than a year ago. In Nov. 2019, Fitbit announced that Google would acquire it. Google agreed to purchase Fitbit for $7.35 per share, valuing the fitness specialist at $2.1 billion.

How much did Google buy Fitbit?

Google agreed to purchase Fitbit for $7.35 per share , valuing the fitness specialist at $2.1 billion. Google fought Facebook for the chance to buy Fitbit. In the end, it agreed to spend more on the deal than it had intended.

Is Fitbit a part of Alphabet?

Moreover, Fitbit should be a boost to Alphabet’s digital health business. Alphabet is the parent company of Google, self-driving and ride-hailing service provider Waymo, and life science startup Verily. Digital health is another promising space for Google and Alphabet in their bid to diversify outside advertising.

Will Fitbit stock convert to Google?

As Google agreed to pay for the Fitbit acquisition in cash rather than stock or a mix of both, Fitbit stock will not convert to Google or Alphabet stock. Article continues below advertisement.

Is Fitbit stock removed from brokerage account?

Consequently, Fitbit stock will be removed from your brokerage account. You can decide whether to use the cash to buy Google stock. Article continues below advertisement. Google parent Alphabet's stock currently trades at more than $1,730 per share.

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