
How does a stock price actually go up or down?
Stock prices go up and down based on supply and demand. When people want to buy a stock versus selling it, the price goes up. If people want to sell a stock versus buying it, the price goes down. Forecasting whether there will be more buyers or sellers in a stock requires additional research, however. Buyers are attracted to stocks for any number of reasons, from low valuation to new product ...
How do companies determine the stock price?
The Components of IPO Valuation
- Demand. Strong demand for a company's shares does not necessarily mean the company is more valuable. ...
- Industry Comparables. Industry comparables are another aspect of the process of IPO valuation. ...
- Growth Prospects. An IPO valuation depends heavily on the company's future growth projections. ...
- A Compelling Corporate Narrative. ...
How do I check my stock price?
How do I check my stock price? Checking stock quotes will provide you with a detailed analysis of the performance of the stock you have purchased. Locate the initial order you placed for your stock. Look up the ticker symbol for your stock. Look up the current stock price by visiting one of the sites in the resource section, or by looking in a ...
How does the stock market actually work?
It’s Human Emotions That Swing Wildly, Not The Economy Or The Value Of The Stock Market
- Investor Emotions Swing Wildly. The thought in pre-Shiller days was that investor emotions are stable. It is the Efficient Market Theory that is at the core of the Buy-and-Hold Model.
- A Positive Story. It’s unsettling to think that we have been getting things so wrong for so long. ...
- Market Timing. What’s holding us back? ...
What does the price of a stock mean?
Why do stocks price at any moment?
What is market sentiment?
What factors determine the valuation multiple?
How does inflation affect the stock market?
How does bad performance affect stock prices?
What time is the best time to buy stocks?
See more

How is the share price calculated?
The calculation of stock price changes of a company is done using the market cap equation written below: The market cap of the company = number of...
Who decides the price of the stock of a company?
Stock prices are driven by a variety of factors, but ultimately the price at any moment is due to the supply and demand at that point on time in th...
When should you sell a stock?
The thumb-rule of selling a stock is to wait for it to break out of market capitalization and then acquire maximum profit when the share price reac...
What does a stock price tell you?
The stock price indicates the market value, true value, or the current value of the company that owns the shares. The price of the stock represents...
How long should you hold onto a stock?
Most Long term investors prefer to hold on to a stock for as long as it is profitable, which could for a few weeks. Truly long-term investors buy s...
What is the best time of day to buy a stock?
Investors suggest that Monday afternoon is almost always the most profitable hour for purchasing stocks and other securities at the stock market fo...
What drives stock prices?
Stock prices are driven by a variety of factors, but ultimately the price at any given moment is due to the supply and demand at that point in time in the market. Fundamental factors drive stock prices based on a company's earnings and profitability from producing and selling goods and services. Technical factors relate to a stock's price history ...
Where are stock prices determined?
Stock prices are determined in the marketplace, where seller supply meets buyer demand. But have you ever wondered about what drives the stock market—that is, what factors affect a stock's price? Unfortunately, there is no clean equation that tells us exactly how a stock price will behave.
What is earnings base?
An earnings base, such as earnings per share (EPS) A valuation multiple, such as a P/E ratio. An owner of common stock has a claim on earnings, and earnings per share (EPS) is the owner's return on their investment. When you buy a stock, you are purchasing a proportional share of an entire future stream of earnings.
Why is low inflation bad for stocks?
2 Deflation, on the other hand, is generally bad for stocks because it signifies a loss in pricing power for companies.
Why do you buy stock with a valuation multiple?
That's the reason for the valuation multiple: It is the price you are willing to pay for the future stream of earnings. 1:26.
What is discount rate?
The discount rate, which is used to calculate the present value of the future stream of earnings. A higher growth rate will earn the stock a higher multiple, but a higher discount rate will earn a lower multiple. What determines the discount rate? First, it is a function of perceived risk.
Why do stocks move up?
Often a stock simply moves according to a short-term trend. On the one hand, a stock that is moving up can gather momentum, as "success breeds success" and popularity buoys the stock higher. On the other hand, a stock sometimes behaves the opposite way in a trend and does what is called reverting to the mean. Unfortunately, because trends cut both ways and are more obvious in hindsight, knowing that stocks are "trendy" does not help us predict the future.
What does the price of a stock tell you?
The stock's price only tells you a company's current value or its market value . So, the price represents how much the stock trades at—or the price agreed upon by a buyer and a seller. If there are more buyers than sellers, the stock's price will climb. If there are more sellers than buyers, the price will drop.
Why is stock so expensive?
A stock is cheap or expensive only in relation to its potential for growth (or lack of it). If a company’s share price plummets, its cost of equity rises, also causing its WACC to rise. A dramatic spike in the cost of capital can cause a business to shut its doors, especially capital-dependent businesses such as banks.
How does financial health affect stock price?
Financial Health. A company's stock price is affected by its financial health. Stocks that perform well typically have very solid earnings and strong financial statements. Investors use this financial data along with the company's stock price to see whether a company is financially healthy.
What is the goal of a stock investor?
The goal of the stock investor is to identify stocks that are currently undervalued by the market. Some of these factors are common sense, at least superficially. A company has created a game-changing technology, product, or service. Another company is laying off staff and closing divisions to reduce costs.
How does good news affect stock price?
It may be a positive earnings report, an announcement of a new product, or a plan to expand into a new area. Similarly, related economic data, such as a monthly jobs report with a positive spin may also help increase company share prices.
What is intrinsic value?
If there are more sellers than buyers, the price will drop. On the other hand, the intrinsic value is a company's actual worth in dollars. This includes both tangible and intangible factors, including the insights of fundamental analysis . An investor can investigate a company to determine its value.
Is a stock with a low dollar price cheap?
Many people incorrectly assume that a stock with a low dollar price is cheap, while another one with a heftier price is expensive. In fact, a stock's price says little about that stock's value. Even more important, it says nothing at all about whether that stock is headed higher or lower.
How are stock prices determined?
In order to understand how stock prices are determined, it's important to first know how the capital markets work. Within the capital markets, buyers and sellers collectively help determine the stock price. There are many factors and theories on why stock prices fluctuate, but two theories are the most cited. The Efficient Market Hypothesis says that a stock price reflects a company's true value at any given time. The Intrinsic Value Theory states that companies may trade for more or less than they are worth.
What happens to a stock when its value rises?
As the company's value rises, the stock's price does, too, though there are other factors to consider.
Why do stock prices fluctuate?
The Efficient Market Hypothesis says that a stock price reflects a company's true value at any given time. The Intrinsic Value Theory states that companies may trade for more or less than they are worth.
How does a market maker in the middle work?
A market maker in the middle works to create liquidity by facilitating trades between the two parties. Put simply, the ask and the bid determine stock price. When a buyer and seller come together, a trade is executed, and the price at which the trade occurred becomes the quoted market value.
Why do capital markets facilitate a secondary market?
Secondly, capital markets facilitate a secondary market for existing owners of stocks and bonds to find others who are willing to buy their securities. The secondary market is complementary to the primary market through the liquidity it provides.
What is capital market?
Capital markets create the opportunity for institutions and individuals to invest on someone's behalf —for a fee. This investing is sometimes done through a broker-dealer.
How do capital markets work?
First, capital markets establish the primary market by connecting savers of capital with those who want to raise capital. In other words, a business owner who wants to start or grow a business can use the capital markets to connect with investors who have money to spare. 1
How are stock prices determined?
Stock prices are first determined by a company’s initial public offering (IPO) Initial Public Offering (IPO) An Initial Public Offering (IPO) is the first sale of stocks issued by a company to the public.
What can affect the stock price?
One other point of note that can significantly affect the stock price is the mention of the company’s name in the news, on social media, or by word of mouth. It is specifically in regard to one of two events: a scandal or a success. Scandals – true or untrue – can cause a company’s share price to drop, simply by being associated with anything ...
How do traders make money?
Traders aim to make a return on their investments. It is done in two primary ways: 1 Dividends#N#Dividend A dividend is a share of profits and retained earnings that a company pays out to its shareholders. When a company generates a profit and accumulates retained earnings, those earnings can be either reinvested in the business or paid out to shareholders as a dividend.#N#– If the company’s stock pays dividends, regular payments are made to shareholders for every share held 2 Purchasing shares when they are at a low price and selling them back once the price goes up
What is dividend in business?
It is done in two primary ways: Dividends. Dividend A dividend is a share of profits and retained earnings that a company pays out to its shareholders. When a company generates a profit and accumulates retained earnings, those earnings can be either reinvested in the business or paid out to shareholders as a dividend.
What causes a stock price to move in either direction?
1. Law of supply and demand.
What happens to stock prices when supply balances out with demand?
When the supply of the good balances out with the demand, stock prices will tend to plateau. If the supply is greater than the demand, the company’s share price will likely drop. It also depends on how effectively and uniquely the company produces the good. If they create a variation on an old standard, their share price may stay ...
Why does the stock market go up and down?
The price of a stock will go up and down in relation to a number of different factors, including changes within the economy as a whole, changes within industries, political events, war, and environmental changes.
What happens when a stock is sold?
When a stock is sold, a buyer and seller exchange money for share ownership. The price for which the stock is purchased becomes the new market price. When a second share is sold, this price becomes the newest market price, etc.
How is a company's share price determined?
After a company goes public, and its shares start trading on a stock exchange, its share price is determined by supply and demand for its shares in the market. If there is a high demand for its shares due to favorable factors, the price will increase.
How to calculate market cap?
Market cap is calculated by taking the current share price and multiplying it by the number of shares outstanding. For example, a company with 50 million shares and a stock price of $100 per share would have a market cap of $5 billion.
How is the market cap determined?
A company's market cap can be determined by multiplying the company's stock price by the number of shares outstanding. The stock price is a relative and proportional value of a company's worth.
Why is market capitalization inadequate?
Market capitalization is an inadequate way to value a company because the basis of it market price does not necessarily reflect how much a piece of the business is worth.
What is a DDM in stock market?
There are specific quantitative techniques and formulas that can be used to predict the price of a company's shares. Called dividend discount models (DDMs), they are based on the concept that a stock's current price equals the sum total of all its future dividend payments (when discounted back to their present value).
What is market cap?
While market cap is often used synonymously with a company's market value, it is important to keep in mind that market cap refers only to the market value of a company's equity , not its market value overall (which can include the value of its debt or assets).
Why do stocks have high P/E?
The reason stocks tend to have high P/E ratios is that investors try to predict which stocks will enjoy progressively larger earnings. An investor may buy a stock with a P/E ratio of 30 if they think it will double its earnings every year (shortening the payoff period significantly).
Why are dividend stocks attractive?
It's always nice to have a back-up when a stock's growth falters. This is why dividend-paying stocks are attractive to many investors—even when prices drop, you get a paycheck. The dividend yield shows how much of a payday you're getting for your money. By dividing the stock's annual dividend by the stock's price, you get a percentage. You can think of that percentage as the interest on your money, with the additional chance at growth through the appreciation of the stock.
Why do investors use the PEG ratio?
Because the P/E ratio isn't enough in and of itself, many investors use the price to earnings growth (PEG) ratio. Instead of merely looking at the price and earnings, the PEG ratio incorporates the historical growth rate of the company's earnings. This ratio also tells you how company A's stock stacks up against company B's stock.
What does a PEG ratio mean?
A PEG of 1 means you're breaking even if growth continues as it has in the past.
Why is a low P/B ratio good?
In either case, a low P/B ratio can protect you— but only if it's accurate. This means an investor has to look deeper into the actual assets making up the ratio.
What is book value?
The book value usually includes equipment, buildings, land and anything else that can be sold, including stock holdings and bonds. With purely financial firms, the book value can fluctuate with the market as these stocks tend to have a portfolio of assets that goes up and down in value.
Can a stock go up without earnings?
A stock can go up in value without significant earnings increases, but the P/E ratio is what decides if it can stay up. Without earnings to back up the price, a stock will eventually fall back down. An important point to note is that one should only compare P/E ratios among companies in similar industries and markets.
Why is a company concerned about its stock price?
The prevention of a takeover is another reason a corporation might be concerned with its stock price. When a company's stock price falls, the likelihood of a takeover increases, mainly due to the fact that the company's market value is cheaper. Shares in publicly traded companies are typically owned by wide swaths of investors.
Why are share prices so high?
Companies with high share prices tend to attract positive attention from the media and from equity analysts. The larger a company's market capitalization, the wider the coverage it receives. This has a chain effect of attracting more investors to the company, which infuses it with the cash it relies on to flourish over the long haul.
Why should a company not overissue new shares?
A company should be careful not to over-issue new shares, because an overabundance of shares circulating in the market may diminish demand, where there’s simply not enough buyers to gobble up the shares, which could ultimately depress the stock price.
Why do analysts evaluate stock prices?
Analysts evaluate the trajectory of stock prices in order to gauge a company’s general health. They likewise rely on earning histories, and price-to-earnings (P/E) ratios, which signal whether a company’s share price adequately reflects its earnings. All of this data aids analysts and investors in determining a company’s long-term viability.
Why is compensation important?
Compensation likewise represents a critical rationale for a company's decision-makers to do everything in their power to make sure a corporation's share price thrives. This is because many of those occupying senior management positions derive portions of their overall earnings from stock options .
Why are stock options important?
For this reason, the existence of stock options is vitally important to stimulating a company's health. Otherwise put, executives stand to personally gain when they make strategic decisions that benefit a company's bottom line, which ultimately helps stockholders grow the value of their portfolios.
Why do creditors favor companies with higher prices?
Such healthy companies are better able to pay off long-term debt, which usually means they’ll attract lower-interest-rate loans, which consequently strengthens their balance sheets.
Why do stocks increase or decrease in price?
Stocks increase or decrease in price on the basis of what investors think the stock is worth, not directly because the company is doing well or in response to analyses of worth. If Jim Cramer of "Mad Money" pitches a stock on CNBC, that almost always immediately drives up the price more than the company's increased earnings, ...
Why does a stock move up?
A stock moves up or down in price because of investor sentiment. If investors believe a stock is worth more than its current price, it moves up. If they believe it's worth less, it moves down.
How to see how investor emotions affect the market?
To see how investor emotions affect the market, consider Everyman, a typical investor. Begin by tracking Everyman's emotional state toward the end of a bear market. Research shows that at this point in the market cycle the average investor is profoundly pessimistic and risk-averse.
Is the stock market cyclical?
The Stock Market Is Cyclical. One of the most important things for any investor to know is that the stock market is profoundly and relentlessly cyclical. Relatively independent of the circumstances of the nearly 20,000 individual companies traded on U.S. exchanges and over-the-counter, the entire stock market swings from a bull market ...
Is the stock market responsive to what investors believe?
The entire stock market is immediately responsive to what investors believe. These beliefs generally are formed more in response to investor emotion – how they feel about the stock price – than directly from an analysis of the stock's metrics –such as improved or declining earnings, the price-to-earnings ratio or earnings per share.
What does the price of a stock mean?
The stock price indicates the market value, true value, or the current value of the company that owns the shares. The price of the stock represents the amount at which the stock shall get traded between the buyer and the seller in the stock market.
Why do stocks price at any moment?
Stock prices are driven by a variety of factors, but ultimately the price at any moment is due to the supply and demand at that point on time in the market. Buyers and sellers exchange the ownership of stocks with money. The purchase price of the stock becomes the stock’s price per share.
What is market sentiment?
Market sentiment refers to the overall attitude of investors toward a particular security or financial market. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity and price movement of the securities traded in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices indicate bearish market sentiment. Market sentiment is often subjective, biased, and obstinate. For example, you can make a solid judgment about a stock’s future growth prospects, and the future may even confirm your projections, but in the meantime, the market may myopically dwell on a single piece of news that keeps the stock artificially high or low. And you can sometimes wait a long time in the hope that other investors will notice the fundamentals. Some investors profit by finding stocks that are overvalued or undervalued based on market sentiment. They use various indicators to measure market sentiment to determine the best stocks to trade. Popular sentiment indicators include the CBOE Volatility Index (VIX), High-Low Index, Bullish Percent Index (BPI), and moving averages.
What factors determine the valuation multiple?
Factors that determine the valuation multiple includes: 1. The expected growth in the earnings base. 2. The discount rate used to calculate the present value of the future stream of earnings. A higher growth rate will earn the stock a higher multiple, but a higher discount rate will earn a lower multiple.
How does inflation affect the stock market?
The process of inflation in the business market often delays the sale volume of stocks and thereby driving down profits . It also results in a steep inclination in the interest rates that decreases the share price for shareholders.
How does bad performance affect stock prices?
If there are two or more companies competing in the same market, then the bad performance of one of the companies can drive up the stock prices of the other companies due to the rise in demand for the stocks of the other companies. Investors of the company that is not performing up to par shift to the stocks of the other companies. So, the performance of the companies in the industry affects the market conditions and, in turn, affects the stock prices.
What time is the best time to buy stocks?
Investors suggest that Monday afternoon is almost always the most profitable hour for purchasing stocks and other securities at the stock market for security against losses. Generally, 09:30 – 10:30 a.m. ET is the right time for buying capital stocks of corporations at discount rates. Sign up for exchanges online to start trading and investing.

Fundamental Factors
Technical Factors
- Things would be easier if only fundamental factors set stock prices. Technical factors are the mix of external conditions that alter the supply of and demand for a company's stock. Some of these indirectly affect fundamentals. For example, economic growthindirectly contributes to earnings growth. Technical factors include the following.
News
- While it is hard to quantify the impact of news or unexpected developments inside a company, industry, or the global economy, you can't argue that it does influence investor sentiment. The political situation, negotiations between countries or companies, product breakthroughs, mergers and acquisitions, and other unforeseen events can impact stocks and the stock market. Since s…
Market Sentiment
- Market sentiment refers to the psychology of market participants, individually and collectively. This is perhaps the most vexing category. Market sentiment is often subjective, biased, and obstinate. For example, you can make a solid judgment about a stock's future growth prospects, and the future may even confirm your projections, but in the meantime, the market may myopica…
The Bottom Line
- Different types of investors depend on different factors. Short-term investors and traders tend to incorporate and may even prioritize technical factors. Long-term investors prioritize fundamentals and recognize that technical factors play an important role. Investors who believe strongly in fundamentals can reconcile themselves to technical forces with the following popular argument…
Stock Price Changes For A Company
- Aside from the other things that make any stock price change, there can be issues within a company that cause its stock price to move in either direction.
Stock Price, Earnings, and Shareholders
- Stock prices are first determined by a company’s initial public offering (IPO) when it first puts its shares into the market. Investment firms use a variety of metrics, along with the total number of shares being offered, to determine what the stock’s price should be. Afterward, the several reasons mentioned above will cause the share price to rise and fall, driven largely by the earning…
Final Word
- A stock price is a given for every share issued by a publicly-traded company. The price is a reflection of the company’s value – what the public is willing to pay for a piece of the company. It can and will rise and fall, based on a variety of factors in the global landscape and within the company itself.
Additional Resources
- Thank you for reading CFI’s guide on Stock Price. To keep learning and advancing your career, the following resources will be helpful: 1. Capital Markets 2. New York Stock Exchange (NYSE) 3. Price-Weighted Index 4. Wall Street