
Many analysts like to keep things simple and only give buy, hold, or sell ratings:
- A buy rating is a recommendation to buy the stock.
- A sell rating is a recommendation to sell or even short the stock.
- A hold rating is netural. There is no reason to buy the stock, but if you own it then there's no compelling reason to sell either.
Why would a company give a stock a hold rating?
Jun 04, 2019 · In some cases, a hold rating is given to a stock, even though it is expected to grow – albeit the rate of growth may be slower. In other cases, a hold rating suggests the stock is expected to start to grow after a period of declining. And in other cases, a hold rating means that a stock is declining while others in its sector are growing.
What does a “hold rating” mean?
Generally speaking, a hold rating means the stock isn’t going to overperform or underperform to an extent that makes it a must-buy or must-sell. If you already have a position in the stock, there’s not much to gain from selling it.
Is a hold rating on a stock a bull or bear?
Jun 27, 2008 · The “hold” rating “signal[s] to institutional investors that a company is in decline,” a “tacit understanding” to “sell stocks downgraded to hold.”
What does it mean when a stock has a sell rating?
Apr 11, 2022 · For now, let us dissect the traditional ratings of "sell," "underperform," "hold," "outperform," and "buy," and assume that each firm, no matter how wacky the system, can map back to these. Buy ...

What are hold ratings?
What does on hold mean in stocks?
What is hold rating on Robinhood?
What does a stock rating mean?
How long can you hold onto a stock?
What are the benefits of holding stock?
- Lower Tax Rates as Compared to Short Term or Intraday Investments.
- Override the Possibility of Negative Returns.
- Potential to Get Exponential Return.
- Lower Commissions and Overhead Expenses.
- Compounded Returns in Case of Dividend Paying Stocks.
Should you sell a stock with a hold rating?
When should you hold a stock?
When should you buy and hold stocks?
How do you read a stock rating?
What is outperform stock rating?
What does analyst rating mean on Robinhood?
What is a strong sell?
Sell: Also known as strong sell, it's a recommendation to sell a security or to liquidate an asset. Hold: In general terms, a company with a hold recommendation is expected to perform at the same pace as comparable companies or in-line with the market.
What does "underperform" mean?
Underperform: A recommendation that means a stock is expected to do slightly worse than the overall stock market return. Underperform can also be expressed as "moderate sell," "weak hold" and " underweight .". Outperform: Also known as "moderate buy," " accumulate " and " overweight .". Outperform is an analyst recommendation meaning ...
Who is Mitchell Grant?
Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. In order to reach an opinion and communicate the value and volatility of a covered security, analysts research public financial statements, listen in on conference calls ...
What is a hold on a stock?
A hold is an analyst's call on a stock and distinct from the buy-and-hold strategy, where an equity security is purchased with the understanding that it will be held for the long term. The definition of long-term depends on the specific investor, but most people entering into a buy-and-hold strategy will own a stock for five years or more.
What is a hold recommendation?
Hold is an analyst's recommendation to neither buy nor sell a security. A company with a hold recommendation generally is expected to perform with the market or at the same pace as comparable companies.
Who is James Chen?
James Chen, CMT, is the former director of investing and trading content at Investopedia. He is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst of securities, futures, forex, and penny stocks for 20+ years.
What is a buy rating?
A buy rating is a recommendation to buy the stock. A sell rating is a recommendation to sell or even short the stock. A hold rating is netural. There is no reason to buy the stock, but if you own it then there’s no compelling reason to sell either. However, some analysts use different terms to describe their ratings, ...
What do stock analysts use to describe their ratings?
Stock analysts use many different words to describe their ratings. They commonly use the terms buy, sell, or hold, which are easy to understand. But other analysts use more confusing terms like strong buy, outperform, overweight, underperform, underweight, and several others. This article explains what all the different ratings mean ...
What is a stock analyst?
What stock analysts do. A stock analyst is a person who works for a financial firm or investment bank. Their job is to analyze companies and decide whether their stocks are worth investing in.
What does it mean to be a strong buy?
Buy: Sometimes called “strong buy,” a buy rating is bullish and implies that the stock is likely to perform very well. Outperform: Also termed “overweight” or “moderate buy.”. Outperform is a mild buy rating and implies that the stock is likely to have higher returns than the overall stock market.
What does it mean to outperform a stock?
Outperform is a mild buy rating and implies that the stock is likely to have higher returns than the overall stock market. Hold: A hold rating is a neutral rating, often called “market perform” or “equal weight.”. This rating says there is no reason to buy the stock, but no particular reason to sell it either.
What does a score of 1 mean?
Bottom Line: Analyst ratings are often aggregated into a single score on a scale of 1-5. A score of 1 means buy or strong buy, 2 means outperform, 3 means hold, 4 means underperform and 5 means sell.
Is analyst projections accurate?
It is crucial to do your own research and come to your own conclusions. Analyst projections for revenue and EPS are often quite accurate. But their buy/sell /hold recommendations and price targets are not reliable at all. This doesn’t mean that analysts are bad at their jobs.
Ratings System Basics
Analysts follow a daily rating system using words or symbols to define three to five ratings tiers. Although the amount and type of specific criteria differ among rating agencies, the process is similar. In general, rating agencies start the process by looking at the current market price of a share of stock.
Ratings Tiers
Higher level, positive ratings are a recommendation to buy. Analysts consider stocks in the highest one to two tiers to be performing above market expectations. Midlevel, neutral ratings are in general a recommendation to hold, although, according to the Financial Industry Regulatory Authority, this rating could also be a “sell” rating in disguise.
Terminology
Review stock market ratings from a number of different agencies. Get this information at the website of any agency that interests you or from a site, such as Market Watch, that summarizes ratings systems. Familiarize yourself with the tiers and terminology or symbols each agency uses to describe ratings tiers.
Read and Define
Read each rating definition to fully understand what the rating means. Look especially at time frame and any percentages the definition offers. Understand that while some will be more specific, others will offer more general recommendations.

What Is A Hold?
Understanding Hold Recommendations
- A hold recommendation can be thought of as hold what you have and hold off buying more of that particular stock. A hold is one of the three basic investment recommendation given by financial institutions and professional financial analysts. All stocks either have a buy, sell or hold recommendation. Often, a single stock may have two or more conflicting recommendations give…
A Hold Versus A Buy-And-Hold Strategy
- A hold is an analyst's call on a stock and distinct from the buy-and-hold strategy, where an equity security is purchased with the understanding that it will be held for the long term. The definition of long-term depends on the specific investor, but most people entering into a buy-and-hold strategy will own a stock for five years or more. This type of strategy forces investors to stick with invest…
Benefits of Holding A Stock
- When an investor holds onto a stock, she is effectively initiating a long positionin an equity. Investors who hold a stock for a long period of time can benefit from quarterly dividends and potential price appreciation over time. Even if a stock is given a hold recommendation and remains flat, if it pays a dividend, the investor can still profit. A hold position is not a bad one, an…
Risks of Holding
- However, there are also risks of holding a stock. All long positions are susceptible to market volatility and potential price declines. Sometimes investors predict a microeconomic or macroeconomic downturn but hold onto a stock because it was recommended by a leading financial institution. If the price of the stock subsequently declines with the market, the investor l…