
Forces That Move Stock Prices
- Fundamental Factors. An owner of common stock has a claim on earnings, and earnings per share (EPS) is the owner's return on their investment.
- Technical Factors. Things would be easier if only fundamental factors set stock prices. ...
- News. ...
- Market Sentiment. ...
- The Bottom Line. ...
What drives up stock prices?
What Makes a Stock Go Up and Down
- Technical Factors. A whole segment of market participants utilize technical analysis to determine which stocks should be bought and when.
- Exogenous Events. Sometimes, valuation, technical analysis and other factors don’t matter as much as global events. ...
- Macroeconomic Environment. ...
- Current Market Trends. ...
What makes the stock market go up and down?
- Supply and Demand
- Investor Sentiment and Current Events
- The Economy
Why do stocks keep going up?
because everyone's buying them. People need to understand stocks don't go up on their own. Literally hear this question thousands of times a day. Stocks go up because people like the price and buy them. Stocks go down when people don't like the price and think they will go lower and sell them.
How much does stock investing really cost you?
- High-yield bonds produce dividends as high as 6% to 8% and with less risk than stocks
- Tax lien investing is my favorite passive income investment and can produce up to 20% a year in income
- Rental properties regularly spin-off 8%-10% in cash rents a year

Pro Tip
Investing always carries some risk. That’s why it’s a good idea to spread out your investments among many different stocks.
Fundamental Factors
The two most fundamental factors boil down to profitability and the valuation ratio, says Juan Pablo Villamarin, CFA and senior investment analyst at Intercontinental Wealth Advisors.
Technical Factors
Technical factors are things that change the supply and demand of the stock that won’t fundamentally alter the prospects of generating cash, Plumb says.
News
If you’ve ever seen a company’s stock price go up or down following an earnings call, it’s because of the news.
Market Sentiment
Market sentiment, or investor sentiment, is the investor outlook regarding a particular stock’s performance in the market. Sentiment drives demand, which also influences supply.
Why are stocks going down?
Political issues, economic concerns, earnings disappointments and countless other reasons can send stocks lower or higher. But over the long term, stock prices will be driven by just a handful of fundamental factors such as earnings growth and changes in valuation.
Why are stocks volatile?
Stocks were volatile around the 2016 and 2020 U.S. presidential elections as investors waited to see which administration would be in charge for the next four years. But often, the reaction of markets isn’t obvious and traders can quickly shift their attention to a new topic of concern or excitement.
What is the effect of higher discount rates on valuation?
Higher discount rates lower the valuation investors are willing to pay. An investor who demands a 12 percent return is willing to pay less for the same asset as an investor who requires only an 8 percent return. The change in valuation can have a big impact on investors’ returns over time.
Why do companies share their earnings with shareholders?
Mature companies tend to share more of their earnings with shareholders in the form of dividends or share repurchases because they aren’t able to deploy it themselves at attractive rates of return.
What is technical analysis in stock trading?
This analysis uses recent price movements and chart patterns in an effort to predict a stock’s future direction. Technical analysis can influence a stock’s price over the short term, but ultimately its value will come from the long-term earnings power of the business.
What is the key contributor to a company's return?
A key contributor to your return is the company’s growth in profits. This will be driven by the growth rate of the overall economy as well as the circumstances of the specific business.
How has online retail benefited from the shifts in the way people shop?
Some businesses, such as online retail, have benefited from massive shifts in the way people shop, creating long runways for growth. Others, such as traditional brick-and-mortar retailers are challenged by the changing competitive landscape and may struggle to grow or even maintain their earnings.
Why do stocks move up?
Often a stock simply moves according to a short-term trend. On the one hand, a stock that is moving up can gather momentum, as "success breeds success" and popularity buoys the stock higher. On the other hand, a stock sometimes behaves the opposite way in a trend and does what is called reverting to the mean. Unfortunately, because trends cut both ways and are more obvious in hindsight, knowing that stocks are "trendy" does not help us predict the future.
What drives stock prices?
Stock prices are driven by a variety of factors, but ultimately the price at any given moment is due to the supply and demand at that point in time in the market. Fundamental factors drive stock prices based on a company's earnings and profitability from producing and selling goods and services. Technical factors relate to a stock's price history ...
What is earnings base?
An earnings base, such as earnings per share (EPS) A valuation multiple, such as a P/E ratio. An owner of common stock has a claim on earnings, and earnings per share (EPS) is the owner's return on their investment. When you buy a stock, you are purchasing a proportional share of an entire future stream of earnings.
Why is low inflation bad for stocks?
2 Deflation, on the other hand, is generally bad for stocks because it signifies a loss in pricing power for companies.
Why do you buy stock with a valuation multiple?
That's the reason for the valuation multiple: It is the price you are willing to pay for the future stream of earnings. 1:26.
Where are stock prices determined?
Stock prices are determined in the marketplace, where seller supply meets buyer demand. But have you ever wondered about what drives the stock market—that is, what factors affect a stock's price? Unfortunately, there is no clean equation that tells us exactly how a stock price will behave.
Do company stocks track with the market?
Company stocks tend to track with the market and with their sector or industry peers. Some prominent investment firms argue that the combination of overall market and sector movements—as opposed to a company's individual performance—determines a majority of a stock's movement.
Why do stock prices go up and down?
Stock prices go up and down based on supply and demand. When people want to buy a stock versus selling it, the price goes up. If people want to sell a stock versus buying it, the price goes down. Forecasting whether there will be more buyers or sellers in a stock requires additional research, however. Buyers are attracted to stocks ...
Why do stocks go up?
Sometimes, stocks go up simply because they have been going up. In a strategy known as momentum investing, investors buy shares in rising stocks and sell shares in those that are following. This momentum builds on itself and continues to drive rising share prices higher.
Why are buyers attracted to stocks?
Buyers are attracted to stocks for any number of reasons, from low valuation to new product lines to market hype. Learning how the stock exchange works is the first step in understanding the factors that make a stock go up and down; knowing what makes stocks valuable can help you predict which ones are more likely to rise.
What attracts buyers to a stock?
One of the factors that attracts buyers to a stock is valuation . Companies can be valued in a number of different ways, but earnings per share and P/E ratio are two common factors in the equation.
What is stock in business?
A stock is simply an ownership share in a physical company. Stock shares allow investors to buy or sell an interest in a company on an exchange through a bidding process. Sellers indicate prices at which they are asking to give up their shares, and buyers similarly post prices at which they’re bidding to buy shares.
What happens after a trade at $10.10?
After the first trade at $10.10, there are no more sellers willing to accept such a low price. The next trade occurs at $10.20, as the demand to pay a higher price exceeds the willingness of sellers to accept a lower price.
What does earnings per share mean?
Earnings per share represent a company’s profitability. Generally speaking, investors are more interested in companies with rising earnings. Earnings per share is also a metric for comparison to other companies in a particular industry.
Why are investors more likely to buy stocks?
Investors are more likely to purchase stocks if they are convinced their shares will increase in value in the future. If, however, there is a reason to believe that shares will perform poorly, there are often more investors looking to sell than to buy. Events that affect investor confidence include:
How do interest rates affect the economy?
First, interest rates affect how much investors, banks, businesses, and governments are willing to borrow, therefore affecting how much money is spent in the economy. Additionally, rising interest rates make certain "safer" investments (notably U.S. Treasuries) a more attractive alternative to stocks.
What happens when there is a greater number of buyers than sellers?
If there is a greater number of buyers than sellers (more demand ), the buyers bid up the prices of the stocks to entice sellers to get rid of them. Conversely, a larger number of sellers bids down the price of stocks hoping to entice buyers to purchase.
Why do economists say that markets tend towards equilibrium?
This is why economists say that markets tend towards equilibrium , where supply equals demand. This is how it works with stocks; supply is the amount of shares people want to sell, and demand is the amount of shares people want to purchase. If there is a greater number of buyers than sellers ...
How many points did the Nasdaq lose in 2020?
For example, the largest single-day decrease in the history of the Nasdaq Composite Index took place on March 16, 2020. The market "lost" (traded down) 970.28 points, over 12% of its value.
Is the stock market a living entity?
"The market," so to speak, is not a living entity. Instead, it is just shorthand for the collective values of individual companies.
Why do potential buyers have to bid higher to buy a stock?
As a result, potential buyers must bid higher to buy the stock, and the stock price moves up. This works the other way as well.
What does "buy low and sell high" mean?
This advice is the simplest explanation for how people make money in the stock market, but it falls short in explaining why the highs and lows actually happen.
What is the reaction of an investor to new information?
Of course, every investor reacts to new information differently, and those reactions can range widely from apathy to panic to euphoria. Depending on their reaction, investors may choose to buy more shares, hold the shares they have, or even sell.
What is Stock Price?
Stock price refers to the current price that a share of stock is trading at.
Why do stock prices go up and down?
The price of any product being sold in the market is set by the demand and supply of the particular product.
Why do stock prices go up and down – Key factors that affect
The earnings of a company are calculated from a company’s profits. Almost all the investors are unable to invest in a profitable company. The Stock prices show the actual value of the future earnings expectations of the company.
Reasons that cause an increase in demand
When Such a Thing Happens, Retailers can Buy the Share with more ease, This Automatically Increases the Volume, i.e., Demand Increases.
How does supply affect stock prices?
Because the stock market functions as an auction, when there are more buyers than there are sellers, the price has to adapt or no trades are made. This tends to drive the price upwards, increasing the market quotation at which investors can sell their shares and enticing investors to sell who had previously not been interested in selling.
What are the factors that affect the price of stocks?
Like any other market, supply and demand is the primary factor driving the price of stocks. Other factors, such as major financial news, natural disasters, investor reaction to company financials, or pricing speculation can cause large price fluctuations.
What is the stock market?
The stock market is essentially an auction in which buyers and sellers negotiate prices for shares of ownership in publicly traded companies. Traders on the stock market can be individuals, governments, corporations, institutions, or asset management companies.
What happens when two parties agree on a price?
When the two parties agree upon a price, the trade is matched, and that becomes the new market quotation for the stock. The buyers and sellers can be individuals, corporations, institutions, governments, or asset management companies that are managing money for private clients, mutual funds , index funds, or pension plans.
What does volume mean in trading?
In many cases, you won't have any idea who is on the other side of the trade. The number of shares traded is called the " trading volume ," and it can indicate how "hot" a particular stock is or how much interest there is in it from other investors. It can also give traders an idea of how easy it will be to get into or out ...
Why is my trading going up?
Increased trading could be caused by an earnings report that shows good or bad financial news. It may be a major financial news event, such as an interest rate hike, or it could even be a natural disaster, such as a hurricane, that is likely to have far-reaching consequences.
Is the stock market an auction?
The Stock Market Is an Auction. First, realize that the stock market is, in essence, an auction, with one party wanting to sell its ownership in a particular company, and another party wanting to buy ownership. When the two parties agree upon a price, the trade is matched, and that becomes the new market quotation for the stock.

Fundamental Factors
Technical Factors
- Things would be easier if only fundamental factors set stock prices. Technical factors are the mix of external conditions that alter the supply of and demand for a company's stock. Some of these indirectly affect fundamentals. For example, economic growthindirectly contributes to earnings growth. Technical factors include the following.
News
- While it is hard to quantify the impact of news or unexpected developments inside a company, industry, or the global economy, you can't argue that it does influence investor sentiment. The political situation, negotiations between countries or companies, product breakthroughs, mergers and acquisitions, and other unforeseen events can impact stocks and the stock market. Since s…
Market Sentiment
- Market sentiment refers to the psychology of market participants, individually and collectively. This is perhaps the most vexing category. Market sentiment is often subjective, biased, and obstinate. For example, you can make a solid judgment about a stock's future growth prospects, and the future may even confirm your projections, but in the meantime, the market may myopica…
The Bottom Line
- Different types of investors depend on different factors. Short-term investors and traders tend to incorporate and may even prioritize technical factors. Long-term investors prioritize fundamentals and recognize that technical factors play an important role. Investors who believe strongly in fundamentals can reconcile themselves to technical forces with the following popular argument…