Stock FAQs

what are two stock marketing risks for microsoft

by Prof. Kaylah McLaughlin Jr. Published 2 years ago Updated 2 years ago
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Specifically, a slowdown in Windows subscriptions as well as intensifying competition in cloud computing are two key risks for this company. Microsoft Corporation (NASDAQ

NASDAQ

The Nasdaq Stock Market is an American stock exchange. It is the second-largest stock exchange in the world by market capitalization, behind only the New York Stock Exchange located in the same city. The exchange platform is owned by Nasdaq, Inc., which also owns the Nasdaq Nordic and Na…

: MSFT) has been seeing quite remarkable growth lately as a result of growth in its cloud computing segment, particularly concerning the company’s Azure offering.

  • Competition2 | 7.4% Competition - Risk 1. We face intense competition across all markets for our products and services, which may lead to lower revenue or operating margins. ...
  • Demand1 | 3.7% Demand - Risk 1. ...
  • Brand / Reputation2 | 7.4% Brand / Reputation - Risk 1.

Full Answer

Is Microsoft’s stock risky?

An investment in Microsoft has its share of risk, as with all stocks. However, Nadella is working to mitigate these key risks while keeping a focus on growth opportunities in the cloud.

What are the different types of risk in stock market?

1 Market risk. This is also called systematic risk and is based on the day-to-day price fluctuation in the market. ... 2 Business Risk. The second type of stock risk comes from the business. ... 3 Liquidity Risk. ... 4 Taxability Risk. ... 5 Interest Rate Risk. ... 6 Regulatory Risks. ... More items...

What risks are we exposed to in the financial statements?

We are exposed to economic risk from foreign currency exchange rates, interest rates, credit risk, equity prices, and commodity prices. A portion of these risks is hedged, but they may impact our financial statements.

What are the 9 types of Marketing Risk?

9 Types of Marketing Risk. 1 Brand Risk. A valuable brand is at constant risk of losing brand value due to competition and failures such as a rebranding that results in declining ... 2 Product Development. 3 Demand Risk. 4 Concentration Risk. 5 Price Risk. More items

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What are the risks of investing in Microsoft?

I am of the view that the cons of buying Microsoft stock would include stiff competition with the other FAANGM companies, the risk of earnings misses due to weaker-than-expected margin expansion, and the potential pivot away from enterprise markets to consumer markets.

What are the two major types of stock risks?

Types of Risk Broadly speaking, there are two main categories of risk: systematic and unsystematic. Systematic risk is the market uncertainty of an investment, meaning that it represents external factors that impact all (or many) companies in an industry or group.

What are some risks of the stock market?

Commodity Price Risk.Headline Risk.Rating Risk.Obsolescence Risk.Detection Risk.Legislative Risk.Inflationary Risk and Interest Rate Risk.Model Risk.More items...

What is the risk profile of Microsoft?

Microsoft Corporation shows a Risk Score of 8.00. 0 corresponds to a very high risk and 10 corresponds to a very low risk."

What are the 3 types of risk?

Risk and Types of Risks: Widely, risks can be classified into three types: Business Risk, Non-Business Risk, and Financial Risk.

What are the 4 types of risk?

The main four types of risk are:strategic risk - eg a competitor coming on to the market.compliance and regulatory risk - eg introduction of new rules or legislation.financial risk - eg interest rate rise on your business loan or a non-paying customer.operational risk - eg the breakdown or theft of key equipment.

What are two risks of buying stock?

Two risks of buying stock are that the firm selling the stock may earn lower profits than expected, or it may lose money. If this happens, the dividends will be smaller than expected or may be nothing at all, and the market price of the stock will probably decrease.

Which is the greatest risk when investing in stocks?

The biggest risk in keeping too much cash on hand is the opportunity cost. Even in periods of high interest rates, the real return on cash after taxes and inflation is negative. Over the long run, only the equity markets have the potential to earn returns that outpace inflation.

Is Microsoft a high risk stock?

Microsoft Corp Investment Opportunity 19 of all equities and portfolios are less risky than Microsoft Corp. Compared to the overall equity markets, volatility of historical daily returns of Microsoft Corp is lower than 19 () of all global equities and portfolios over the last 90 days.

What are the four phases of the Microsoft risk management strategy?

This framework is continuously updated based on feedback and findings as part of the risk management process. Risk management activities fall into four phases: identification, assessment, response, and monitoring and reporting.

How volatile is Microsoft stock?

MSFTVolatility Chart Current Microsoft Corporation volatility is 32.04%.

What is a value at risk model?

We use a value-at-risk ("VaR") model to estimate and quantify our market risks. VaR is the expected loss, for a given confidence level, in the fair value of our portfolio due to adverse market movements over a defined time horizon. The VaR model is not intended to represent actual losses in fair value, including determinations of other-than-temporary losses in fair value in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), but is used as a risk estimation and management tool. The distribution of the potential changes in total market value of all holdings is computed based on the historical volatilities and correlations among foreign currency exchange rates, interest rates, equity prices, and commodity prices, assuming normal market conditions.

Why do we use broad based commodity exposures?

We use broad-based commodity exposures to enhance portfolio returns and facilitate portfolio diversification. Our investment portfolio has exposure to a variety of commodities, including precious metals, energy, and grain. We manage these exposures relative to global commodity indices and expect their economic risk and return to correlate with these indices.

Who is the CEO of Microsoft?

Although new CEO Satya Nadella has put Microsoft's lost decade to rest, there are three concerns investors should be aware of. Inspired by the idea of "making your money work for you" at a young age, mostly because he was a lazy child, Jamal parlayed that inspiration into a love of the psychology of markets, competitive advantages, ...

Who owns LinkedIn?

LinkedIn is owned by Microsoft. Jamal Carnette, CFA owns shares of Alphabet (C shares) and Apple. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. The Motley Fool owns shares of Oracle and has the following options: long January 2020 $150 calls on Apple and short January 2020 $155 calls on Apple.

Why is license based revenue more uneven?

License-based revenue is more uneven, as it requires a compelling new version to induce the consumer to upgrade. Additionally, having multiple versions of operating software requires higher levels of staffing for upgrades, patches, and other software fixes.

Does Alphabet have a third party business model?

Competitors, most notably Alphabet, offer third-party business models. In its recently filed 10Q, Microsoft notes: Other competitors develop and offer free applications, online services and content, and make money by selling third-party advertising.

The Satya Nadella era has been characterized by optimism. Will Microsoft be able to navigate the risks it faces and continue its growth?

Microsoft ( MSFT 0.92% ) has been on an impressive run. The pessimism that characterized the end of the Steve Ballmer era appears to have given way to optimism surrounding new CEO Satya Nadella's chosen direction. The company's most recent quarterly report beat expectations, and its valuation grew substantially from there.

NASDAQ: MSFT

Windows is shaky Windows 8 has had a troubled product life cycle. The new operating system had its public release nearly two years ago and experienced slower-than-expected adoption, partly because of the declining PC market.

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How many CEOs have been there since Microsoft was founded?

There have been three CEOs since Microsoft was founded in 1975: co-founder Bill Gates (1975-2000), Steve Ballmer (2000-2014) and the current chief executive Satya Nadella. Gates' tenure was characterized by a company that experienced virtually unprecedented growth, making him the richest person in the world by the 1990s.

What was the advantage of Microsoft in the 1990s?

This gave Microsoft a crucial first-mover advantage that it has utilized ever since. By the 1990s, computers became small enough and economical enough for the average American household to afford. The end market wasn't just corporations and academia anymore, propelling Microsoft to new heights.

What is the second type of stock risk?

The second type of stock risk comes from the business. This risk can be escalated if the business is not doing well. Reasons like the failure of management, poor quarter-by-quarter results, or your misjudgment in picking a company come under business risk.

What are the different types of risk in stocks?

Here are 7 common types of risk involved in stocks that every stock investor should know: 1. Market risk. This is also called systematic risk and is based on the day-to-day price fluctuation in the market. The market index Sensex and Nifty goes up and down throughout the day.

What are the risks of a bond?

Bonus: A few other risks 1 Social and political risk: Many companies face problems due to social and political risks. For example, Tata Motors shifted its Tata-Nano plant from West-Bengal to Sanand- Gujarat because of political reasons, which cost a lot of money to Tata. 2 Credit Risk: The risk that the company who issued the bond won’t be able to pay the interest or repay the principal at maturity and may find it hard to buy/sell goods. 3 FII/DII investments: The investment by big players can also be counted as the risk involved in stocks. If the foreign direct investment/ domestic investment decreases in a company, and they start selling their stocks, then it might adversely affect the share price of that company. 4 Currency and exchange rate risk: Many companies who deals across nations or the companies involved in import/export may face a problem with increased dollar price. Therefore, the currency and exchange rate fluctuations might increase risk in these companies.

What are the risks of inflation?

Inflationary Risk: With an increase in inflation, the price of raw material will increase, which can affect the production cost. Many companies involved in commodities like oil, soya bean etc are affected a lot by inflationary risk. Further, for few industries, the inflation rate is too high.

How does interest rate affect stocks?

The open market or global market interest rates changes time to time. And this can positively or adversely affect the stocks depending on the direction in which the interest rate is moving. For example, when the interest rates are high, a company might find it difficult to borrow money (at high rates). Further, the bond market declines as the interest rate increases, which may also affect the corporate bonds.

What are some examples of regulatory risks?

For example, Cigarettes, telecommunication, beverages, pharmaceutical and few other industries are highly regulated.

Do short term fluctuations hurt your portfolio?

Nevertheless, if you understand the basic concept behind the risk involved in stocks, you can control the amount of risk you want to take. Moreover, the risk is reduced over the long-term. A short-term fluctuation won’t hurt your portfolio in the long run.

What is marketing risk?

Marketing risk is the potential for losses and failures of marketing. This includes risks related to pricing, product development, promotion, distribution, branding, customer experience and sales. The following are common types of marketing risk.

What are the risks associated with developing a new product?

Risks related to developing and launching a new product. Completely new products typically have a reasonably high failure rate at launch. Product development also involves project risk and innovation risk.

What is the risk of demand falling?

The risk that demand for your products or services will fall or fail to materialize. This can occur due to shifts in customer needs and preferences. Demand can also suddenly fall due to an innovation that makes a product obsolete.

What is reputation risk?

Reputation risk can be seen as a gap between how you want to be viewed as a brand and how you behave as a firm.

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The Continued Shift from Desktop to Mobile

  • While this risk is nothing new -- in fact, it's largely why Ballmer is no longer the CEO -- the transition from desktop to mobile is a risk to Microsoft. In 2016, we crossed the Rubicon in terms of mobile versus desktop -- StatCounter found that users accessing the Internet from mobile devices exceeded personal computers for the first time ever. Mi...
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Competitors with Different Revenue Models

  • Like most companies, Microsoft mostly utilizes a first-party business model: The person receiving the benefit pays Microsoft directly for the software. Competitors, most notably Alphabet, offer third-party business models. In its recently filed 10Q, Microsoft notes: Microsoft faces further threats to the company's Microsoft Office suite of products from competitors that mirror the fun…
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Issues with Its Own Revenue Model

  • Nadella has done an admirable job converting Microsoft users to Office 365, its subscription-based product. However, most of Microsoft users are still on a licensed-based version. License-based revenue is more uneven, as it requires a compelling new version to induce the consumer to upgrade. Additionally, having multiple versions of operating software requires higher levels of st…
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Investing Means Bearing Risk

  • An investment in Microsoft has its share of risk, as with all stocks. However, Nadella is working to mitigate these key risks while keeping a focus on growth opportunities in the cloud. In Microsoft's recently reported first quarter, it reported cloud-based Azure revenue growth of 90% year on year. Look for Microsoft to continue to build upon recent successes, and for its stock to continue its s…
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