
If there are more buyers than sellers, the stock's price will climb. If there are more sellers than buyers, the price will drop. On the other hand, the intrinsic value is a company's actual worth in dollars.
Full Answer
Why do stock prices move up and down?
The volume of buy orders increases and, in response to increased demand, the price moves up. But, again, how investors feel about the stock determines the direction and extent of price change.
Why do Stocks go up when earnings increase?
Increased earnings don't move the stock; it's investors' emotional reaction to the news of that increase that does it. Because investors are both emotional and fallible, sometimes they drive up the price farther than the metrics warrant.
What factors influence the price of a stock?
News related to a specific company, such as the release of a company's earnings report, can also influence the price of a stock (particularly if the company is posting after a bad quarter). In general, strong earnings generally result in the stock price moving up (and vice versa).
How do you make money from stock price increases?
Category 2 (fundamental growth) is responsible for most of the long term change in a stock’s price over a period of years. This creates two major categories of ways to make money from stock price increases. 1. You can look for stocks that seem under-valued based on their multiples.

Why does a stock's price change?
A stock’s price can change because its multiple (s) change. This means that stock traders change their view of what a stock is worth without any underlying change in the stocks achieved revenues or earnings. For example the (trailing) P/E ratio or multiple changes, or the Price to Book value ratio changes. Generally this means that the outlook ...
What does it mean when a stock's fundamentals change?
2. A stock’s fundamentals change as a result of releasing updated financial data.
Why does the share price of a company rise?
It depends on how effectively and efficiently the company is managed and goods are produced. Changes to the management team, style, or how goods are produced can boost efficiency and thus overall effectiveness – increasing profits and causing the share price to rise. However, negative changes can result in the exact opposite effect.
What can affect the stock price?
One other point of note that can significantly affect the stock price is the mention of the company’s name in the news, on social media, or by word of mouth. It is specifically in regard to one of two events: a scandal or a success. Scandals – true or untrue – can cause a company’s share price to drop, simply by being associated with anything ...
What causes a stock price to move in either direction?
1. Law of supply and demand.
What happens to stock prices when supply balances out with demand?
When the supply of the good balances out with the demand, stock prices will tend to plateau. If the supply is greater than the demand, the company’s share price will likely drop. It also depends on how effectively and uniquely the company produces the good. If they create a variation on an old standard, their share price may stay ...
Why does the stock market go up and down?
The price of a stock will go up and down in relation to a number of different factors, including changes within the economy as a whole, changes within industries, political events, war, and environmental changes.
Why do traders use financial metrics?
Traders use financial metrics constantly to determine the value of the company, including its history of earnings, changes in the market, and the profit that it can reasonably be expected to bring in. It will cause traders to bid share prices up and down. Traders aim to make a return on their investments.
Why does a company's share price drop?
Scandals – true or untrue – can cause a company’s share price to drop, simply by being associated with anything negative. Also, being connected to, or responsible for, a breakthrough – either in the market or respective industry – will usually cause a stock’s price to increase.
Why do stocks move up?
Often a stock simply moves according to a short-term trend. On the one hand, a stock that is moving up can gather momentum, as "success breeds success" and popularity buoys the stock higher. On the other hand, a stock sometimes behaves the opposite way in a trend and does what is called reverting to the mean. Unfortunately, because trends cut both ways and are more obvious in hindsight, knowing that stocks are "trendy" does not help us predict the future.
What drives stock prices?
Stock prices are driven by a variety of factors, but ultimately the price at any given moment is due to the supply and demand at that point in time in the market. Fundamental factors drive stock prices based on a company's earnings and profitability from producing and selling goods and services. Technical factors relate to a stock's price history ...
What is earnings base?
An earnings base, such as earnings per share (EPS) A valuation multiple, such as a P/E ratio. An owner of common stock has a claim on earnings, and earnings per share (EPS) is the owner's return on their investment. When you buy a stock, you are purchasing a proportional share of an entire future stream of earnings.
Why is low inflation bad for stocks?
2 Deflation, on the other hand, is generally bad for stocks because it signifies a loss in pricing power for companies.
Why do you buy stock with a valuation multiple?
That's the reason for the valuation multiple: It is the price you are willing to pay for the future stream of earnings. 1:26.
Where are stock prices determined?
Stock prices are determined in the marketplace, where seller supply meets buyer demand. But have you ever wondered about what drives the stock market—that is, what factors affect a stock's price? Unfortunately, there is no clean equation that tells us exactly how a stock price will behave.
Do company stocks track with the market?
Company stocks tend to track with the market and with their sector or industry peers. Some prominent investment firms argue that the combination of overall market and sector movements—as opposed to a company's individual performance—determines a majority of a stock's movement.
How does good news affect stock price?
It may be a positive earnings report, an announcement of a new product, or a plan to expand into a new area. Similarly, related economic data, such as a monthly jobs report with a positive spin may also help increase company share prices.
Why is stock so expensive?
A stock is cheap or expensive only in relation to its potential for growth (or lack of it). If a company’s share price plummets, its cost of equity rises, also causing its WACC to rise. A dramatic spike in the cost of capital can cause a business to shut its doors, especially capital-dependent businesses such as banks.
How does financial health affect stock price?
Financial Health. A company's stock price is affected by its financial health. Stocks that perform well typically have very solid earnings and strong financial statements. Investors use this financial data along with the company's stock price to see whether a company is financially healthy.
What is the goal of a stock investor?
The goal of the stock investor is to identify stocks that are currently undervalued by the market. Some of these factors are common sense, at least superficially. A company has created a game-changing technology, product, or service. Another company is laying off staff and closing divisions to reduce costs.
How much is Berkshire Hathaway worth in 2020?
1 That triple-digit share price would have made many investors think twice. As of July 24, 2020, Berkshire Class A shares are worth $291,261 each. 2 The stock rose to those heights because the company, and Buffett, created shareholder value.
What does the price of a stock tell you?
The stock's price only tells you a company's current value or its market value . So, the price represents how much the stock trades at—or the price agreed upon by a buyer and a seller. If there are more buyers than sellers, the stock's price will climb. If there are more sellers than buyers, the price will drop.
What is intrinsic value?
If there are more sellers than buyers, the price will drop. On the other hand, the intrinsic value is a company's actual worth in dollars. This includes both tangible and intangible factors, including the insights of fundamental analysis . An investor can investigate a company to determine its value.
Why do stocks increase or decrease in price?
Stocks increase or decrease in price on the basis of what investors think the stock is worth, not directly because the company is doing well or in response to analyses of worth. If Jim Cramer of "Mad Money" pitches a stock on CNBC, that almost always immediately drives up the price more than the company's increased earnings, ...
Why does a stock move up?
A stock moves up or down in price because of investor sentiment. If investors believe a stock is worth more than its current price, it moves up. If they believe it's worth less, it moves down.
How to see how investor emotions affect the market?
To see how investor emotions affect the market, consider Everyman, a typical investor. Begin by tracking Everyman's emotional state toward the end of a bear market. Research shows that at this point in the market cycle the average investor is profoundly pessimistic and risk-averse.
Is the stock market cyclical?
The Stock Market Is Cyclical. One of the most important things for any investor to know is that the stock market is profoundly and relentlessly cyclical. Relatively independent of the circumstances of the nearly 20,000 individual companies traded on U.S. exchanges and over-the-counter, the entire stock market swings from a bull market ...
Is the stock market responsive to what investors believe?
The entire stock market is immediately responsive to what investors believe. These beliefs generally are formed more in response to investor emotion – how they feel about the stock price – than directly from an analysis of the stock's metrics –such as improved or declining earnings, the price-to-earnings ratio or earnings per share.

Stock Price Changes For A Company
- Aside from the other things that make any stock price change, there can be issues within a company that cause its stock price to move in either direction.
Stock Price, Earnings, and Shareholders
- Stock prices are first determined by a company’s initial public offering (IPO) when it first puts its shares into the market. Investment firms use a variety of metrics, along with the total number of shares being offered, to determine what the stock’s price should be. Afterward, the several reasons mentioned above will cause the share price to rise and fall, driven largely by the earning…
Final Word
- A stock price is a given for every share issued by a publicly-traded company. The price is a reflection of the company’s value – what the public is willing to pay for a piece of the company. It can and will rise and fall, based on a variety of factors in the global landscape and within the company itself.
Additional Resources
- Thank you for reading CFI’s guide on Stock Price. To keep learning and advancing your career, the following resources will be helpful: 1. Capital Markets 2. New York Stock Exchange (NYSE) 3. Price-Weighted Index 4. Wall Street
Fundamental Factors
Technical Factors
- Things would be easier if only fundamental factors set stock prices. Technical factors are the mix of external conditions that alter the supply of and demand for a company's stock. Some of these indirectly affect fundamentals. For example, economic growthindirectly contributes to earnings growth. Technical factors include the following.
News
- While it is hard to quantify the impact of news or unexpected developments inside a company, industry, or the global economy, you can't argue that it does influence investor sentiment. The political situation, negotiations between countries or companies, product breakthroughs, mergers and acquisitions, and other unforeseen events can impact stocks and the stock market. Since s…
Market Sentiment
- Market sentiment refers to the psychology of market participants, individually and collectively. This is perhaps the most vexing category. Market sentiment is often subjective, biased, and obstinate. For example, you can make a solid judgment about a stock's future growth prospects, and the future may even confirm your projections, but in the meantime, the market may myopica…
The Bottom Line
- Different types of investors depend on different factors. Short-term investors and traders tend to incorporate and may even prioritize technical factors. Long-term investors prioritize fundamentals and recognize that technical factors play an important role. Investors who believe strongly in fundamentals can reconcile themselves to technical forces with the following popular argument…